Marketing - White Paper | 50-min. read

10 Steps to Help Create a Successful Direct Mail Campaign

Direct mail can be a powerful marketing tool. However, launching a direct mail campaign may seem daunting, especially if you’re running a small- to medium-sized business. In the 10 Steps to Help Create a Successful Direct Mail Campaign activity book, we answer questions like whom to target, what messages to send, and how to measure campaign effectiveness.