Shipping - Article | 2-min. read

The Most Important Dates on the 2018 Retail Holiday Calendar

When it comes to the holidays, retail businesses must keep a laser focus on the busiest season of the year. The final months of the year are filled with shipping deadlines, peak shopping days and peak return days. Beyond capitalizing on profits, businesses can get an early start making decisions about stock replenishment, holiday marketing and return communications—all by using the calendar below.1 Print it, bookmark it or download it for easy access in the busy season ahead.

November

  • 22nd Thanksgiving2
  • 23rd Black Friday4, Billion-Dollar Online Shopping Day3, #1 Spending Day5
  • 24th Small Business Saturday4, Billion-Dollar Online Shopping Day3
    Did You Know? From Thanksgiving to Cyber Monday in 2017, customers ordered nearly 140 million units from small businesses and entrepreneurs.6
  • 26th Cyber Monday4, Billion-Dollar Online Shopping Day3

December

  • 10th Green Monday, Billion-Dollar Online Shopping Day3
    Did You Know? Online shopping grew by 18% last year compared to 2016, and set a record for dollars spent online during the holidays.5
  • 14th Free Shipping Promotion Day
  • 22nd Retail Super Saturday5, #2 Spending Day5
  • 25th Christmas2
  • 26th, 30th Top 2017 “Second Season” Shopping Days7
    Did You Know? 38% of people who shop after Christmas do so to take advantage of after-holiday deals.8
  • 26–31st Consumer Preferred Return Days9,10

January

  • 1st New Year’s Day2
Download Calendar

Visualizing the Road Ahead

Businesses intent on surpassing their 2017 holiday sales must make adjustments to tactics from the previous year. Based on these 2017 trends, retailers may see increased shopping activity the day after Christmas as well as the last weekend of the month in 2018. Keep these important dates in mind as you fine-tune your holiday strategy. Print our calendar for easy access during the most important days of the year.

1Please Note: All dates are based on 2017 data.

2Please Note: Shipping providers may be closed or may offer limited services.

3“Several Categories Begin 2018 With Positive Momentum After a Successful Holiday 2017,” NPD, Jan. 22, 2018.

4“Cyber Monday Sees $3.4 Billion in Desktop Online Sales to Rank as Top U.S. Online Spending Day in History,” comScore, Nov. 29, 2017.

5“Retail Sales Grew 4.9 Percent this Holiday Season,” Mastercard SpendingPulse, Dec. 26, 2017.

6Daphne Howland, “Amazon, Cyber Monday spark small business growth,” RetailDive.com, Nov. 29, 2017.

7Brian Field, “End-of-Year Wrap Up: 2017 Retail Holiday Season Results,” Shoppertrak, Jan. 8, 2018.

8Rod Sides, “2017 Deloitte holiday retail survey,” Deloitte Insights, Oct. 23, 2017.

9“2017 Holiday Shopping Insights,” Optoro, Dec. 12, 2017.

10Taylor Dunn, “5 tip to handle post-holiday gift returns,” ABCNews.com, Dec. 25, 2017.

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