More and more customers expect an omni-channel experience. They want the freedom to shop on any channel they choose. They also want the products they love to always be available. To answer these demands, companies have invested in a new fulfillment strategy: Ship from Store. Read on to learn more about today’s consumer mindset and the power of Ship from Store.
Shipping - Infographic | 1-min. read
5 Key Takeaways from the Ship from Store Webinar
Consumer expectations are changing faster than ever. To achieve success, a retailer must meet or exceed these needs ahead of the consumer, especially when it comes to shipping costs. For this reason, Ship from Store is one of the most invested in omni-channel opportunities today.1
In the Ship from Store Webinar, guest speaker Brendan Witcher of Forrester Research and Jim McNally of the USPS shared their industry perspective on the popular fulfillment strategy, with McNally focusing on the USPS’ ability to meet Ship from Store needs.
The big takeaway
By 2017, 1 in 3 retailers is expected to deliver Ship from Store capabilities. Once consumers are exposed to this improved experience, companies will have to meet these needs or risk being edged out of their business.2
4 Key Benefit Pillars of Ship from Store
By providing access to products available at their various store locations, retailers are opening up the door to better conversion.
By aligning demand with available inventory, retailers can reduce markdowns and improve margins.
Moving product efficiently provides better inventory turns, making way for newer products on store shelves.
Shipping products closer to each consumer often means significant shipping cost reductions for retailers.3
1Brendan Witcher, “USPS Ship-from-Store Webinar,” Forrester Research.