The driving forces behind every purchase are what modern marketers refer to as the customer journey—the process that turns a prospect into an advocate. Consumers can enter the journey at any point, influenced by a combination of digital and physical encounters at every stage.
Start exploring the different stages of one consumer's journey through four short videos.
Awareness & Desire
In this early stage, we identify a problem that our consumer, Penny, needs to solve. By engaging prospects in a relevant way, we can motivate them to act. See how we ignite the spark for Penny, both digitally and physically.
Seek More & Evaluate
Here, Penny moves from being solution-focused to product-focused, seeking compelling information to inform her decision. See how mail backed by data intelligence drives action during moments that matter across the journey.
Transaction & Retention
Penny is ready to purchase—but she’s looking for something to tip the scales. Learn how delivering the right incentive at the right time engages Penny, motivating her to make a purchase.
Loyalty & Recommendation
A positive shipping experience and personal touch are vital to growing loyalty and retaining customers. See how this blend of physical and digital mail sheds light on an enriching delivery experience, as Penny goes from consumer to advocate.