Marketing - White Paper | 8-min. read

How to Attract New Customers with Direct Mail

Done right, direct mail can be a powerful marketing tool to attract new customers. Why? Because it helps you deliver targeted, marketing messages that are more customized and relevant.

Shipping - Video | 3-min.

A Brief Guide to Inventory Management

Efficient inventory management begins with knowing what you have and where to put it. Watch our video to learn how to get your warehouse in order and your shipping process in check.

Marketing - Tool

MEASURE THE IMPACT OF DIRECT MAIL

Discover the potential power of your next direct mail campaign. With the Direct Mail Marketing Impact Calculator, you can estimate your campaign’s ROI.

Shipping - White Paper | 11-min. read

7 Ways to Offset The Cost of Free Shipping During The Holidays

Get ready now to make 2017 your best holiday season. See how you can offset the cost of free shipping to make your customers happy without breaking the bank.

Marketing - White Paper | 25-min. read

Making Your Direct Mail Postal Ready

Planning a direct mail project? Our useful guide can help you make informed decisions about everything from the size and shape of your mailpiece to the type of service you need.

Marketing - White Paper | 17-min. read

Still Relevant: A Look at How Millennials Respond to Direct Mail

If you want to reach Millennials, don’t rely solely on digital. In this guide, we’ll show you how mail can help cut through the digital clutter and make connections.

Shipping - Tool

See how shipping surcharges can affect your bottom line

Unmonitored shipping surcharges can add up quickly. That’s why we’ve developed a streamlined calculator designed to help you estimate your annualized shipping surcharges—because when you know what you’re paying for, you have options.

Marketing - Lookbook | 25-min. read

Six Ways to Make Your Holiday Messages Stand Out

Connecting with customers during the holiday shopping season is critical. How do you make your message stand out? Try a new twist on the classic holiday card or letter. See examples of how video links, scents, textures, and other enhancements can help your holiday mail come alive.

Shipping - White Paper | 20-min. read

Selling Beyond Borders: A Guide to Exporting for Growing Businesses

Looking for a way to grow your small or medium-sized business? Consider marketing to the 95% of consumers who live outside the United States.1 In this brief guide to exporting, learn about identifying markets, finding international customers, and creating a team of experts to help you sell internationally.

Marketing - White Paper | 50-min. read

10 Steps to Help Create a Successful Direct Mail Campaign

How to launch a direct mail campaign for small and mid-sized businesses. This activity workbook guides you each step of the way.

Shipping - White Paper | 25-min. read

Efficient Shipping Strategies

Your shipping processes can have a major impact on your bottom line. Get tips and strategies to boost efficiency, conduct invoice audits, and more.

Shipping - White Paper | 15-min. read

Effortless Returns: How Returns Positively Impact Sales And Customer Loyalty

Learn how to improve your customer relationships and loyalty, give your company a competitive advantage in the marketplace and strengthen your brand with “Effortless Returns.”

Marketing - White Paper | 15-min. read

Direct Mail Differentiators: 9 Ways to Boost Your Next Marketing Campaign

Learn about popular technology and design trends – from Augmented Reality to QR Codes – with detailed information on user experience, response rates and more.

Shipping - Workbook | 25-min. read

A 4-Part Plan to Make This Your Best Holiday Shipping Season Yet

Prepare now for a successful holiday shipping season. See how last year’s order fulfillment challenges could help you save money and provide better customer service this year.

New
Marketing - Article | 2-min. read

6 Helpful Tips for Working with List Brokers

Preparing a direct mail campaign? Here are 6 things to keep in mind when looking for a mailing list.

Read more
New
Marketing - Article | 3-min. read

How Local Marketing and Direct Mail Can Help Your Business Grow

Direct mail is a valuable medium for reaching local customers. Learn what resources your business can use to start a localized campaign.

Read more
New
Marketing - Article | 7-min. read

Q&A: PebblePost® Executive Adam Solomon Talks Customer Acquisition

Discover how the innovative brand wins new customers with the help of mail, data and technology.

Read more
Shipping - Article | 4-min. read

10 KPIs That Can Help Improve Your Inventory Management Process

Inventory plays a key role in the health of your business. Discover 10 popular KPIs that can help improve your inventory management.

Read more
Shipping - Article | 3-min. read

Considerations for Picking Inventory Management Software

Finding the right IMS can be intimidating. In this article, we’ll show you how to find the right vendor and optimize your business in the process.

Read more
Shipping - Article | 2-min. read

5 Best Practices for Managing Your Inventory

Give your business a boost with a few helpful tips on categorization, minimum threshold limits and stock check cycles.

Read more
Shipping - Article | 2-min. read

The Most Important Dates of the 2017 Retail Holiday Season

This ready-to-print calendar covers the most pivotal dates of the holiday shopping season, all in one place.

Read more
Shipping - Article | 2-min. read

Looking Ahead to the 2017 Holiday Shopping Season

Prepare your business for the 2017 holiday season by studying customer expectations and where and when shopping takes place.

Read more
Shipping - Article | 2-min. read

6 Tactics for Successful Holiday Staffing

Prepare for the busiest season of all with useful employee-training and hiring tactics.

Read more
Marketing - Article | 2-min. read

What Is the Right Size for Your Direct Mailpiece?

The size of your mailpiece helps determine your costs. In this infographic, take a look at the pros and cons of the most commonly used sizes.

Read more
Marketing - Article | 2-min. read

Don’t Let Your Message Get Lost in the Mail: How to Avoid Mistakes in Addressing

Addressing mail may seem simple, but little mistakes can slow down or stop your direct mail from reaching its target audience. Use this checklist to help avoid common errors.

Read more
Marketing - Article | 6-min. read

Avoid Pitfalls When Designing Your Direct Mailpiece

For the best prices on direct mail postage, you need to design your piece with care so it can qualify for automation discounts. Learn the ins and outs of shape, address placement, and mail markings.

Read more
Marketing - Article | 2-min. read

Why Today’s Big Data Is A Big Deal For Marketers

Today’s big data analytics dig deeper than data of the past. See how they compare and how you can use big data to target your audience and boost your bottom line.

Read more
Shipping - Infographic | 2-min. read

Why Retailers Are Embracing Ship from Store

By the end of 2017, a third of retailers will have a ship-from-store program. Find out why—and how ship from store can help you save money and get products to customers faster.

Read more
Shipping - Infographic | 3-min. read

Cross Border E-Commerce: Research Shows Who’s Buying What, Where, and Why

Looking to tap into the global market? Explore 8 countries ripe for the taking, plus useful tips to help grow your business overseas.

Read more
Shipping - Article | 6-min. read

Case Study: How Terry Bicycles Succeeded in the Era of On-Demand Shopping

As seasonal buying patterns changed to an on-demand mentality, one retailer adapted its operations to follow suit. Discover what they learned in the process.

Read more
Shipping - Article | 4-min. read

Expert Help for Exporters: A Directory of Government Assistance

Need help exporting your products? Here are some great resources to help you get started and guide you through the process.

Read more
Shipping - Article | 6-min. read

Going Global: The Challenges and Opportunities of International Exporting

The international marketplace is ripe for the taking. Read on for the biggest pitfalls to overcome in global expansion.

Read more
Shipping - Article | 2-min. read

5 Best Practices for Implementing Ship from Store

Give your customers what they want when they want it. Here, we divulge five tactics to get your Ship from Store program off the ground.

Read more
Shipping - Article | 2-min. read

5 Benefits of Entering the Global Market

The international marketplace isn’t for large corporations alone. Small to medium-size businesses can capitalize on opportunities abroad just as well.

Read more
Shipping - Article | 2-min. read

5 Ways to Improve Your Reverse Logistics Process

To make their all-important bottom line, retailers must have an effective returns process in place. Discover five strategies for streamlining your company’s operations.

Read more
Shipping - Infographic | 2-min. read

Answering Consumer Demand with Ship from Store

Get the big picture view of what it takes to make consumers happy.

Read more
Marketing - Article | 4-min. read

The Next Generation Catalog: Smarter, Easier, Less Expensive

Today’s lifestyle catalogs are smarter and less expensive to produce. From micro to mini to magalog, these innovative new formats are connecting physical and digital worlds, helping brands cut through the clutter and stand out from the crowd.

Read more
Marketing - Article | 4-min. read

Millennials and Mail: 5 Myths and the Truth Behind Them

Digital marketing isn’t the only way to reach the up-and-coming generation. Discover how direct mail plays into the equation.

Read more
Marketing - Article | 1-min. read

Best of Omni-Channel Campaign

Explore the strategies the USPS leveraged for its 2015 holiday campaign, plus key findings and results.

Read more
Marketing - Article | 4-min. read

Seamless Marketing: Merging Social Media and Direct Mail

Learn how the two disparate channels can be leveraged to create one potent marketing campaign.

Read more
Marketing - Article | 4-min. read

Understanding the Real Millennials: Facts and Figures

Want to appeal to Millennials? First understand what makes them tick.

Read more
Marketing - Article | 3-min. read

Why Personalization May Help You Win with Millennials

Small and medium-sized businesses should consider personalizing their marketing to reach millennials. See how your business can deliver.

Read more
Shipping - Article | 7-min. read

Industry Spotlight: USPS’ Ashok Parasuram Tackles Global Expansion

The seasoned shipping veteran gives insights into building an international exporting business, plus the opportunities and challenges that come with it.

Read more
Shipping - Infographic | 1-min. read

5 Key Learnings from the Ship from Store Webinar

Get a taste of all our webinar has to offer with a recap of our biggest business-driving takeaways.

Read more
Marketing - Article | 3-min. read

Holiday Marketing Case Study: Boosting Flower Sales with Direct Mail

Discover how one company increased its profits during the busiest shopping season. Plus, actionable tips for direct mail campaigns.

Read more
Shipping - Article | 4-min. read

Implementing Free Shipping Through Minimum Order Value

Free shipping for online purchases is practically a necessity in today’s world, and it’s especially important during the holidays when brand competition is fiercest.

Read more
Marketing - Article | 2-min. read

6 Ways to Measure Your Next Direct Mail Campaign

Looking to gather more information? Understand the potency of your direct mail with a few popular industry tactics.

Read more
Shipping - Article | 2-min. read

Packaging Alternatives for the Eco-Responsible Business

Mushroom foam. Cornstarch peanuts. Recycled cardboard. The newest eco-friendly shipping products offer fresh ways to go green.

Read more
Marketing - Article | 4-min. read

How Technology Can Make Mail Irresistible

Discover modern ways to amplify your direct mail with the most recent design innovations.

Read more
Marketing - Article | 3-min. read

Types of Direct Mail Campaigns for the Holidays

Direct mail can be perfect for helping acquire new customers, building loyalty and projecting value during the holiday season.

Read more
Marketing - Article | 3-min. read

Questions to Ask Before Choosing a Mail Service Provider

Finding the right MSP can have a pronounced effect on a growing retail business. Here are 22 important questions to consider before making the final decision.

Read more
Shipping - Article | 3-min. read

3 Big Trends in Product Packaging Design

Packaging design affects both the brand and the bottom line. Discover three design principles prevalent on the market today.

Read more
Marketing - Article | 5-min. read

Why Direct Mail Is More Memorable

Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.

Read more
Marketing - Infographic | 3-min. read

The Path to Creating Direct Mail

Take a quick look at the steps you need to take to launch a direct mail campaign, from crafting your message to tracking your response.

Read more
Marketing - Article | 4-min. read

Why Big Data Is a Big Deal for Small Businesses

Targeting direct mail using big data helps marketers get their messages to the right people, at the right time.

Read more
Marketing - Article | 6-min. read

Guide to Marketing Automation

Take advantage of marketing automation technology to save time, help scale your business and provide valuable insights.

Read more
Shipping - Article | 2-min. read

What To Look For When Conducting an Invoice Audit

Conduct a shipping invoice audit to help you reveal unexpected fees and surcharges and unlock potential savings opportunities.

Read more
Shipping - Article | 4-min. read

Curbing the Cost of Free Shipping

To offer free shipping or not? Take a look at what factors may impact your decision and how to pick the right strategy for your business.

Read more
Shipping - Article | 7-min. read

Industry Q&A: Jim McNally Gets to the Bottom of Return Logistics

In this interview series, the USPS will share the unique knowledge and insights it has gained from serving businesses, both small and large.

Read more
Shipping - Article | 4-min. read

Returns Strategies that drive ROI: The Home Test Kit Model

In today's e-commerce world, logistics can deliver the goods in more ways than one. Consider how test kits can transform your business model and your profits

Read more
Marketing - Article | 6-min. read

16 Case Studies to Inspire Your Next Direct Mail Campaign

Discover how companies around the world are leveraging the newest tech and design innovations to create campaigns that drive their businesses.

Read more
Shipping - Article | 4-min. read

Returns Strategies that drive ROI: At-Home Try-Ons

Looking to branch out your business? Explore what at-home try-ons can do for your bottom line with this in-depth look.

Read more
Shipping - Checklist

Turn Returns into Repeat Business: Find Hidden Opportunities in Your Customer's Journey

Learn more
Shipping - Checklist

Your Five-Step Checklist for a Smooth Returns Process

Learn more
Marketing - Article | 5-min. read

Marketing Strategies That Will Modernize Your Mail Campaigns

Get up-to-date on the latest marketing innovations in this easily digestible chart with information on metrics, response rates and more

Read more
Shipping - Article | 2-min. read

5 Ways to Gear Up for the Retail Holiday Season

Tackle your biggest pain points with a few handy tips on shipping windows, warehouse systems, onboarding and more.

Read more
Shipping - Article | 9-min. read

Planning for Success around the Holidays with Shutterfly SVP and COO

The operations executive explains how the company prepares for the holidays, from shipping to supply chain and beyond.

Read more

Notice: Trying to get property of non-object in /var/www/vhosts/USPS-Delivers/wp-content/themes/uspscmr/category.php on line 403