Marketing - Article | 2-min. read

Combine the Power of Direct Mail with Email

With the Informed Delivery® app, email notifications and dashboard, USPS® turns direct mail into a digital experience. Consumers can see what’s coming in their mailbox from their inbox. They can also tap into interactive digital elements—all from their smartphone or desktop. Let’s explore the process from start to finish.

Informed delivery step‑by‑step

  1. 1

    Your business creates a direct mail campaign.

  2. 2

    You provide USPS with the required digital content for the mailpiece—a ride-along image and URL for promotion.

  3. 3

    You send your direct mail campaign to your targeted list of recipients.

    88%

    of users check their Informed Delivery notifications 4 to 5 times per week or more.1

  4. 4

    While routinely checking their Informed Delivery app, email or dashboard, a recipient gets a notification and sees a digital preview of the letters in their mailbox that day, plus the interactive content attached.

  5. 5

    The recipient clicks on a ride-along image below an image of your mailpiece to take advantage of an offer.

  6. 6

    The recipient returns home to retrieve and respond to the direct mailpiece in their mailbox.

    68%

    of Informed Delivery users say they act on digital promotions from emails at least once a month.2

Make an impression—Three times over

The Informed Delivery feature gives businesses three opportunities to break through to consumers and ultimately convert them.

First Touch
When the consumer checks the Informed Delivery app, email or dashboard and views ride-along content below an image of their mailpiece.

Second Touch
When the consumer opens the same piece of mail at home.

Third Touch
When the consumer takes advantage of a special offer included in the mailpiece.

Deliver your message straight to a consumer’s inbox and mailbox. Learn more about this new service at informeddelivery.usps.com

1United States Postal Service® Informed Delivery® New York Pilot Survey, January 2017.

2Ibid.

Get even more. Check out the latest Digital Experience.

An Interactive Guide to Retargeted Direct Mail

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