How to Create an Informed Delivery^® Interactive Campaign

Put your mail in your customers’ email with Informed Delivery^® from USPS^®. Daily emails offer your customers a peek into their mailbox from anywhere and, for you, one mailing delivers two impressions to help achieve your business KPIs.

Here’s a step-by-step guide to Informed Delivery^® for business mailers.

Benefits

Implement an Informed Delivery^® interactive campaign. Consumers love it—up to 93% would recommend the service to friends, family, and colleagues.^[1]

• Reach engaged consumers. Every day, Informed Delivery^® users generate up to 70% email open rates.^[2]
• Increase interaction. Generate multiple impressions from a single mailpiece, potentially increasing the ROI for your campaigns.
• Encourage faster responses. Exclusive offers, interactive content, and a clear call-to-action inspire up to 84% of users to act on promotions every month.^[3]
• Expand your reach and audience base. Reach customers by synchronizing your physical and digital touchpoints.
• Measure campaign performance. Gain valuable insights that can help optimize your marketing spend.