How to Create an Informed Delivery® Interactive Campaign
Learn the basics of an Informed Delivery® interactive campaign and how to submit one with the Mailer Campaign Portal (MCP).
Put your mail in your customers’ email with Informed Delivery® from USPS®. Daily emails offer your customers a peek into their mailbox from anywhere and, for you, one mailing delivers two impressions to help achieve your business KPIs.
Here’s a step-by-step guide to Informed Delivery® for business mailers.
Implement an Informed Delivery® interactive campaign. Consumers love it—up to 93% would recommend the service to friends, family, and colleagues.
- Reach engaged consumers. Every day, Informed Delivery® users generate up to 70% email open rates.
- Increase interaction. Generate multiple impressions from a single mailpiece, potentially increasing the ROI for your campaigns.
- Encourage faster responses. Exclusive offers, interactive content, and a clear call-to-action inspire up to 84% of users to act on promotions every month.
- Expand your reach and audience base. Reach customers by synchronizing your physical and digital touchpoints.
- Measure campaign performance. Gain valuable insights that can help optimize your marketing spend.