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How to Create an Informed Delivery® Interactive Campaign

Tutorial - 8 Min. Read

Learn the basics of an Informed Delivery® interactive campaign and how to submit one with the Mailer Campaign Portal (MCP).

Put your mail in your customers’ email with Informed Delivery® from USPS®. Daily emails offer your customers a peek into their mailbox from anywhere and, for you, one mailing delivers two impressions to help achieve your business KPIs.

Here’s a step-by-step guide to Informed Delivery® for business mailers.

Benefits

Implement an Informed Delivery® interactive campaign. Consumers love it—up to 93% would recommend the service to friends, family, and colleagues.[1]

  • Reach engaged consumers. Every day, Informed Delivery® users generate up to 70% email open rates.[2]
  • Increase interaction. Generate multiple impressions from a single mailpiece, potentially increasing the ROI for your campaigns.
  • Encourage faster responses. Exclusive offers, interactive content, and a clear call-to-action inspire up to 84% of users to act on promotions every month.[3]
  • Expand your reach and audience base. Reach customers by synchronizing your physical and digital touchpoints.
  • Measure campaign performance. Gain valuable insights that can help optimize your marketing spend.
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Footnotes

  1. [1]“Consumer Survey,” USPS, April 2018.
  2. [2]Ibid.
  3. [3]Ibid.

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