Shipping - Infographic | 3-min. read

Cross Border E-Commerce: Research Shows Who’s Buying What, Where, and Why

In today’s online shopping world, country borders don’t stop shoppers. Increasingly, shoppers worldwide are turning to e-commerce sites in search of products and prices that might not be available in their country. As U.S. businesses try to take advantage of this trend, here are several countries they might want to consider, based on trends revealed by a PayPal/Ipsos report.

In the past year, 67% of adult internet users in Brazil made purchases online; 45% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Cosmetics/beauty products
  • Consumer electronics
DRIVERS FOR CROSS-BORDER SHOPPING1
  • Free shipping
  • Safe way to pay
  • Customer support in their language
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Shipping charges too high
  • Delivery time was too long
  • Concerns about website security

TIP
Give buyers shipping options that let them pay more for faster delivery times or choose a more economical rate if they’re not pressed for time.

In the past year, 62% of adult internet users in Canada made purchases online; 63% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Entertainment/education (digital)
  • Travel and transportation
DRIVERS FOR CROSS-BORDER SHOPPING1
  • Free shipping
  • Lower overall cost to buy items from another country
  • Costs shown/payment possible in their local currency
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Delivery shipping costs
  • Having to pay customs duty, fees, or taxes
  • Currency conversion rate not favorable

TIP
Make sure you’re getting the best deal you can on shipping so you can pass those savings on to customers. Watch out for surcharges from some shippers that can raise your costs.

In the past year, 84% of adult internet users in China made purchases online; 26% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Cosmetics/beauty products
  • Groceries, food, drink, and alcohol
DRIVERS FOR CROSS-BORDER SHOPPING1
  • Secure way to pay
  • Proof of product authenticity
  • Costs shown/payment possible in their local currency
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Delivery time not fast enough
  • Diffcult process for returning products
  • Concern about security of financial or personal details
  • Delivery shipping costs

TIP
Stress product authenticity and website security. Provide a clear, hassle-free returns process.

In the past year, 70% of adult internet users in France made purchases online; 34% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Travel and transportation
  • Entertainment/education (physical items)
DRIVERS FOR CROSS-BORDER SHOPPING1
  • Secure way to pay
  • Free shipping
  • Customer support in my language
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Shipping charges too high
  • Concerns about website security
  • Checkout process was confusing

TIP
Be sure your website is easy to navigate. Prominently display a Secure Sockets Layer (SSL) certificate, verifying that you use standard security protocols to encrypt data.

In the past year, 78% of adult internet users in Germany made purchases online; 27% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Consumer electronics
  • Entertainment/education (physical items)
DRIVERS FOR CROSS-BORDER SHOPPING1
  • Customs fees or duties for shipping are shown before checkout
  • Finding items that are hard to find locally
  • Secure way to pay
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Shipping charges too high
  • Unclear how much customs duty, tax, or fees they would pay
  • Delivery time was too long
  • Concerns about website security

TIP
Give buyers options that let them pay more for faster delivery times or choose a more economical rate if they’re not pressed for time.

In the past year, 78% of adult internet users in Japan made purchases online; 5% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Entertainment/education (physical items)
  • Cosmetics/beauty products
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Shipping charges too high
  • Wanted to look for a better price
  • Concerns about website security

TIP
Spell out steps you’ve taken to protect customers’ security. Make sure you’re getting the best deal you can on shipping so you can pass those savings on to customers.

In the past year, 73% of adult internet users in Russia made purchases online; 62% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Consumer electronics
  • Cosmetics/beauty products
DRIVERS FOR CROSS-BORDER SHOPPING1
  • Finding items that are hard to find locally
  • Wider product selection
  • Lower overall cost to buy items from another country
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Shipping charges too high
  • Wanted to look for a better price

TIP
Prominently display discounted items to entice bargain hunters.

In the past year, 78% of adult internet users in the U.K. made purchases online; 33% of those shopped from international sites.1

TOP CROSS-BORDER PURCHASE CATEGORIES1
  • Clothing, footwear, and accessories
  • Entertainment/education (physical items)
  • Travel and transportation
DRIVERS FOR CROSS-BORDER SHOPPING1
  • Free shipping
  • Secure way to pay
  • Free return shipping
REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE1
  • Delivery shipping costs
  • Concern that they may not receive the item
  • Return shipping costs

TIP
Make sure you’re getting the best deal you can on shipping so you can pass those savings on to customers.

1

PayPal and Ipsos, 2016 Global Cross-Border Commerce Report.              

    

Get even more. Check out the latest White Paper.

Selling Beyond Borders: A Guide to Exporting for Growing Businesses

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