How to Create an Informed Delivery® Interactive Campaign
In this tutorial, we’ll show you how easy it is to manually enter and submit an Informed Delivery® interactive campaign using the Mailer Campaign Portal (MCP).Start the Tutorial
Things to know before you create a campaign:
The BCG supports many other USPS® business functions and provides access to the Mailer Campaign Portal.Jump to This Step in Tutorial
Once you have access, the MCP is where you will create your Informed Delivery interactive campaignJump to This Step in Tutorial
This optional report enables mailers to evaluate how many people within your list are Informed Delivery subscribers at a given point in time.Jump to This Step in Tutorial
The MID identifies the owner or sender of the mail. It’s also used to activate an interactive campaign. Ask your Mail Service Provider (MSP) which MID they used on your mailing.Jump to This Step in Tutorial
The IMb® Serial Number range is commonly used to activate a campaign. The MID is embedded within this barcode. You should work with your MSP to get your IMb Serial Number range.Jump to This Step in Tutorial
Representative Images must be no more than 780px wide x 500px high and a maximum of 200KB. Ride-along images must be no more than 300px wide x 200px high and no more than 200KB. See tutorial Step 3 for more information.Jump to This Step in Tutorial
Consider using PostalOne!® as your entry method.Learn More
We’ll take you through the process in five steps: Get Started, Describe, Build, Review, and Submit.
Step 1: Get Started
In this step, we’ll show you where to create a Business Customer Gateway (BCG) account and run a Pre-Campaign Analysis Report.
Create a Business Customer Gateway (BCG) Account
The USPS Business Customer Gateway provides business customers like you with access to an entire suite of tools and services, including the Mailer Campaign Portal (MCP)–which is where you’ll create your campaign. Sign up for a Business Customer Gateway account or log in to your existing account to begin.
See Tips to find the Mailer Campaign Portal.
Run a Pre-Campaign Analysis Report
While not required, the USPS offers an optional Pre-Campaign Analysis report. The Pre-Campaign Analysis report tells you how many people on your mailing list are also Informed Delivery® subscribers.
See Tips for Run a Pre-Campaign Analysis Report.
TipsWant to evaluate how many people within your list are Informed Delivery® subscribers?
- 1. Sign into the Business Customer Gateway
- 2. Select “Other Services” in the left column
- 3. Select Informed Delivery® Mailer Campaign Portal
- 4. Run a Pre-Campaign Analysis
Step 2: Describe
In this step, we’ll walk you through everything you need to name, schedule, activate and monitor your campaign.
Brand Display Name
Once you’re in the Mailer Campaign Portal, enter your Brand Display Name. Your Brand Display Name will appear next to the Ride-along Image of your Informed Delivery® interactive campaign.
See Tips for Brand Display Name.
Campaign Title and Campaign Code
The Campaign Title is used largely as a reference for you or your Mail Service Provider (MSP) to easily review or manage your campaign. The Campaign Title can be reused indefinitely.
The Campaign Code is used by the USPS to consolidate campaign results. This Code must be unique for each campaign conducted. Neither the Campaign Title nor the Campaign Code will be visible to customers who receive your mail piece.
See Tips for Campaign Title and Campaign Code.
Campaign Start and End Dates
Select the dates that your Informed Delivery® interactive campaign will begin and end. We recommend a timeframe with an allowance of 3 days before and after your expected delivery dates.
Your campaign must be entered and submitted by 11:59 am Eastern Standard Time (EST) the day before your campaign start date. If you miss this cutoff, you will have to adjust your campaign start date to the following day.
FAQWhen should I start and end my campaign?
USPS suggests that mailers start their campaign three days before your first target in-home date and end it three days after the last expected delivery date. In-home dates will vary based on the class of mail, where the mail is entered, and where it is destined.
The Mailer ID (MID) is a field within the Intelligent Mail® barcode (IMb®) that is used to identify either the owner of the mail–you–or your Mail Service Provider (MSP). MIDs are assigned to mail owners, mailing agents, and other mail service providers who create business accounts through the Business Customer Gateway (BCG). The MID is either six or nine digits long.
Enter your campaign MID here. The MID you enter here must match the MID on your printed mail pieces for the campaign to activate.
If you enter an inaccurate MID, your Informed Delivery® interactive campaign will not activate or your campaign could be applied to someone else’s mail. Make sure the MID in the IMb® on your physical mailpiece matches the MID you enter here.
FAQHow do I find out which MID is used on my mailpiece?
Once a Business Customer Gateway Account is set up, the USPS assigns a unique mailer ID to mail owners like you, and your mailing agents. You must work with your MSP to determine which MID is being used in the IMb®’s on the mailpieces. It is very common for printers to use the same MID on mailings for all of their clients.
Intelligent Mail Barcode Serial Number Range
The Intelligent Mail® barcode (IMb®) is used to sort and track letters, postcards, and flats. It also allows us to apply the correct campaign to the right mailpiece when using shared MID’s or providing campaigns to groups of customers for the same mailing.
The IMb serial number range must be unique to each specific campaign treatment. The serial number will be a six or nine digit number, depending on the length of the MID.
If you are running multiple campaigns at the same time or if you are using a shared MID, you must include an IMb Start and End Serial Number range in your campaign.
On average, 93% of all campaigns use an IMb® Serial Number range. This is because mailers want to apply different campaigns to groups of customers or they are using a MID that belongs to the Mail Service Provider, not the mail owner.
FAQWhere do I find my IMb® Serial Number range?
The IMb can be assigned prior to or during printing. Your IMb-certified MSP would have to provide you with your IMb range.
Informed Delivery® interactive campaigns can be applied to letters, postcards, or flats. At this step of the Describe process, select which type of mailpiece you’re sending, then select Save and Continue.
Because of the automation equipment USPS uses to scan mailpieces, grayscale images of letters and postcards can be viewed via Informed Delivery®. Grayscale images of flats are not captured, which is why campaigns with flats require a Representative Image.
FAQWhat is a flat?
The word “flat” refers to large envelopes, catalogues, and magazines.
Step 3: Build
In this step, we’ll walk you through how to upload your campaign’s supplemental content, link content to a website and send a test email to preview your Informed Delivery® campaign.
You can add a full-color Representative Image of your mailpiece to replace the grayscale scanned image of your mailpiece. This image is not clickable. A Representative Image is required for campaigns corresponding to flats.
- All Representative Images must be a maximum of 780px wide x 500px high.
- Size images to one maximum dimension that matches your item’s orientation. This usually means matching the maximum width for horizontal orientation or the maximum height for vertical or portrait orientation.
- Make sure the file doesn’t exceed 200KB in size.
- The color code must be RGB (not CMYK).
- Save the file as a JPEG.
- Use a color image of the front or back of the actual mailpiece.
- Compare the results of a campaign that uses both images (a Representative Image and a Ride-along Image) to a campaign that uses only a Ride-along image to see which performs best.
FAQDo I need a Representative Image?
Only campaigns on flat-size mailpieces require a Representative Image. The Ride-along Image is required for all campaigns.
You are required to include a Ride-along Image, which is presented below the grayscale scanned image or Representative Image.
This clickable image should be full-color, include a Call-To-Action (CTA) and an offer if applicable. The Ride-along Image, when clicked, links your customer to the user experience on the corresponding website.
- Ride-along Images must be 300px wide x 200px high, at maximum. This is the optimum display size. Make sure the file doesn’t exceed 200KB in size.
- The color code must be RGB and the file must be saved as a JPEG.
- Treat your Ride-along Image like a branded, clickable button with a CTA.
- Sync content with the grayscale image of physical mailpiece and/or Representative Image.
FAQDo I need a Ride-along Image?
Yes, all Informed Delivery® interactive campaigns require a Ride-along Image. This clickable image hosts the link, creating the interactive element of the campaign.
Decide what site you want your Informed Delivery® interactive campaign to direct users to, such your business’ main website or a specific page within a website. All campaigns require a URL, which is linked both the Ride-along Image and the “Learn More” link in the campaign.
Using a unique URL — one that isn’t used on other marketing materials or on the mailpiece itself — allows you to best measure results
URLs cannot exceed 255 characters. This link is an additional touchpoint to reach your customers, and provides metrics of success for your campaign.
FAQWhat URL can I use for my campaign and how can I track click-throughs?
USPS requires a simple URL, like https://companyname.com; however, mailers can send their customers to a unique page within a website if they wish. A unique URL allows mailers to track their click-throughs using any type of analytics tool. USPS tracks click-throughs by putting a “tag” in front of the URL provided by the mailer.
After entering all of your campaign elements, you can send a sample Informed Delivery® email digest to up to five email addresses. In the sample email, recipients can verify that images are displaying correctly and they can test the link to ensure it works properly and it goes to the right website.
See Tips for Preview Campaign.
Step 4: Review
In this step, we’ll walk you through everything you need to review your campaign.
Be sure to review all fields and elements to ensure that everything looks correct before submitting your campaign in the next step.
Step 5: Submit
In this step, we’ll walk you through everything you need to submit, finalize and monitor the progress of your campaign.
If you’re not quite ready to submit your campaign, you can save a draft to finish later. Once you’ve completed and reviewed your campaign, it’s time to submit. Your campaign must be submitted by 11:59 a.m. EST the day before your campaign start date. You can check the MCP to monitor the status of your campaign.
- Active campaigns cannot be edited. They must be cancelled and a new campaign, with the necessary corrections, must be submitted.
- You can make changes to your campaign up until 11:59 a.m. EST the day before the start date. After that time, you would have to change your start date to the following day if you make changes.
- Remember, you can always save a draft of your campaign and finish it later.
Once you submit a campaign, you can monitor your campaign’s performance by accessing post-campaign reports within the Mailer Campaign Portal.How do I view post-campaign reports in the Mailer Campaign Portal?
You have to generate a report first. Do this by selecting the box to the right of the campaign and select the “Generate Report” button. The Summary and Detailed Reports will be made available, via download, on the Post-Campaign Analysis tab in the MCP. Consult with your Sales rep to discuss your campaign results.
You’re Ready to Start Entering your Informed Delivery® Interactive Campaign
Refer back to this tutorial as needed when entering your campaign. Remember, before you can get started, you’ll need a Business Customer Gateway account and access to the Mailer Campaign Portal.
Need more information on interactive campaigns? Please visit our Informed Delivery® for Business Mailers website.
If you need additional interactive campaign support, please email us at USPSInformedDeliveryCampaigns@ usps.gov or call us at 1-877-329-7206. Helpdesk hours are Mon-Fri, 7:00 a.m. to 5:00 p.m. CST with the exception of holidays.