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Direct Mail Retargeting for Fintech Companies

Article - 4 Min. Read

Discover how leveraging retargeted direct mail can differentiate your financial technology business and help you convert customers at a lower cost.

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Footnotes
  1. [1]Todd Wasserman, “Direct Mail Meets Digital, to the Delight of Brands,” CMO.com, Jan. 6, 2017.
  2. [2]Rachel Wedlund, “Beyond Marketing Automation: Direct Mail Tactics Digital Marketers Should Try,” Inkit.io, Jan. 2, 2018.
  3. [3]Alan Sherman, “How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing,” IWCO Direct, Mar. 2, 2018.
  4. [4]Rachel Wedlund, “Retargeting Website Visitors with Direct Mail,” Inkit.io, Feb. 6, 2018.
  5. [5]Debora Haskel, “Know Your Customers or You’re ‘Just Talking,’ Says the 2017 DMA Response Rate Report,” IWCO Direct, Jul. 25, 2017.
  6. [6]“Security. Law Enforcement. Preserving the Trust.” USPS, 2018.
  7. [7]Dennis Kelly, “5 Reasons Why Customers Trust Direct Mail,” Boingnet.com, Feb. 6, 2017.
  8. [8]Al Urbanski, “Will Programmatic Direct Mail Be the New Growth Channel?” DM News, Mar. 3, 2016.
  9. [9]Johanna Rivard, “Email Marketing Conversion Rate Comparison,” Pure B2B, Feb. 26, 2018.
  10. [10]Tara Johnson, “Programmatic Direct Mail Retargets Online Shoppers,” CPC Strategy, Jul. 19, 2016.
  11. [11]Varda Tirosh, “The Numbers Are In: Multi-channel Campaigns Are 37% More Effective,” Optimove, Jan. 12, 2017.
  12. [12]“NPF Keynote Presentation,” Brainsights, May 2018.
  13. [13] “Canada Post/Ipsos Connecting for Action,” Canada Post, Sep. 2016.
  14. [14]Logan Chierotti, “Harvard Professor Says 95 Percent of Purchasing Decisions Are Subconscious,” Inc.com, March 26, 2018.
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