Shipping - Article | 2-min. read

The Most Important Dates of the 2019 Retail Holiday Season

When it comes to the holidays, retail businesses must keep a laser focus on the busiest season of the year. The final months of 2019 are filled with important occasions, peak shopping days and important shipping deadlines.

This year’s season is shorter than usual, with only 27 days between a late Thanksgiving and Christmas Day. Fewer days for holiday shopping and shipping could mean more pressure on logistics teams to deliver.

Use the calendar below to get an early start on the season. Print it, bookmark it or download it for easy access in the busy season ahead.

November

  • 28 Thanksgiving1
  • 29 Black Friday
    Did You Know? With $6.2 billion in sales, this was the second-highest online sales day in 2018, behind Cyber Monday.2
  • 30 Small Business Saturday
    Did You Know? In 2018, shoppers reported a record high spending of an estimated $17.8 billion on Small Business Saturday.3

December

  • 02 Cyber Monday Did You Know? With $7.9 billion in online sales last year, this was the largest online sales day in U.S. history, and the #1 online sales day of 2018.4
  • 09 Green Monday Did You Know? Green Monday is consistently one of the biggest online shopping days of the holiday season. In most years, it is the first major shopping day in December.
  • 14 Recommended USPS Retail Ground Service Final Send-by Date for Estimated Delivery Before Dec. 25th5, 6
  • 20 Recommended First Class Mail® Service Final Send-by Date for Estimated Delivery Before Dec. 25th5,7
  • 21 Retail Super Saturday
    Recommended Priority Mail® Service Final Send-by Date for Estimated Delivery Before Dec. 25th5,8
  • 22-30 Hanukkah
  • 23 Recommended Priority Mail Express® Service Final Send-by Date for Estimated Delivery Before Dec. 25th5,9,10,11
  • 25 Christmas1
  • 25-Jan 1 Cyber Week 212
    Did You Know? 10 percent of customers return gifts a day after the holidays, and 48 percent return them within the week of the holiday.13
Download Calendar

Visualizing the Road Ahead

Businesses intent on surpassing their 2018 holiday sales must make adjustments to tactics from the previous year. Based on these 2018 trends, retailers may see increased shopping activity the day after Christmas as well as the last weekend of the month in 2019. Keep these important dates in mind as you fine-tune your holiday strategy. Print our calendar for easy access during the most important days of the year.
 

1Please Note: As this is a national holiday, shipping providers may be closed or may offer limited services.

2Giselle Abramovich, “Online Sales Up 23 percent YoY This Thanksgiving Holiday Weekend,” Adobe via CMO, Nov. 27, 2018.

3The 2018 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,410 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 25, 2018. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.

4“Holiday 2018 Data Hub: Results Recap,” Marketing Charts, Feb. 22, 2019.

5Actual delivery date may vary based on origin destination, Post Office™ acceptance time and other conditions.

6For USPS Retail Ground Shipments from Alaska, the final send-by date for estimated delivery before Dec. 25th is Dec. 2nd.

7For First Class Mail® Service Shipments from Alaska, the final send-by date for estimated delivery before Dec. 25th is Dec. 18th. For First Class Mail® Service Shipments from Hawaii to the U.S. Mainland, the final send-by date for estimated delivery before Dec. 25th is Dec. 19th.

8For Priority Mail® Service Shipments from Alaska or from Hawaii to the U.S. mainland, the final send-by date for estimated delivery before Dec. 25th is Dec. 19th.

9Priority Mail Express® deliveries on Sundays or holidays may be available for an additional fee.

10For Priority Mail Express® shipments mailed December 22 through December 25, the money-back guarantee applies only if the shipment was not delivered, or delivery not attempted, within two (2) business days. See DMM® Section 604.

11For Priority Mail Express® Service Shipments from Alaska or from Hawaii to the U.S. mainland, the final send-by date for estimated delivery before Dec. 25th is Dec. 21st.

12“What is Cyber Week II? Here’s What You Need to Know,” Criteo, Dec. 27, 2018.

13“Retail Returns and the Consumer Experience: Leveraging Returns as a Competitive Advantage,” Optoro with WBR Insights and Consumer Returns, 2018.

Get even more. Check out the latest White Paper.

5 Holiday Shopping Trends For Retailers to Know in 2019

Learn more