Tips to Help You Choose an International Third‑Party Logistics Provider

To successfully enter the international market, retailers must ramp up their shipping capabilities and prepare to answer the needs of their new international customers. To meet this demand, many partner with third-party logistics providers.

Commonly known as 3PLs, these businesses outsource a range of services—warehousing, distribution, freight forwarding and more. Learn about these all-important supply-chain partners and how to find the best one for your business needs, below.

3PL 101

There are countless third-party logistics providers (3PLs) serving retailers and manufacturers around the world. Some only provide specific services like warehousing and distribution, others offer a full suite of supply-chain services; some have assets to offer businesses, others manage large-scale operations. 3PLs can offer the following services:

  1. Transportation—delivering a product to wholesale, retail or direct customers.
  2. Warehousing & Distribution—storing and managing products in warehouses based around the world.
  3. Freight Forwarding—arranging the storage and shipment of merchandise.
  4. Shipper Management—managing international shipping end-to-end, including carrier relations, access to transportation management systems and more.
  5. Financial—managing freight payment and auditing of financial transactions.

Deciding what 3PL to partner with takes careful deliberation. Below, we map out the most important criteria to consider when choosing a 3PL.

Consider Your Needs

Before contacting 3PLs to handle your international shipping needs, ask yourself these questions. Do you need simple transportation services? Are you looking for a warehouse or distribution center for your products in a specific country? Which market are you looking to enter? How much are you willing to spend? Do you have any technology needs? Once you’ve mapped out your answers, conduct research online to find 3PLs that fit your criteria or contact them directly to learn more.

Determine Market Accessibility

Knowing which countries you want to export to will help you narrow your list of 3PLs. Begin by eliminating the providers that don’t offer services in your intended international market. Visit their websites or reach out to them directly for an up-to-date list of countries they operate in.

Decide on Services

Next, it’s important to get a grasp of each 3PL’s capabilities. To narrow down the list, determine the answers to the following questions:

  • What is the full range of services they offer?
  • Do they have infrastructure (trucks, warehouses, etc.) or do they offer management and technology services only?
  • What transportation and warehouse options do they offer (if applicable)?

Assess Their Scalability

As your international business grows, so will your global shipping needs. To avoid switching companies midstream, it’s important to find a 3PL that can accommodate you when business escalates. Consider the following questions:

  • Is there a limit on the amount and extent of services they can offer?
  • What is the maximum amount of shipments they can handle to your international market (if applicable)?
  • Does the 3PL understand the needs of a growing e-commerce retailer looking to expand into international markets?
  • Have they scaled their service offerings for other businesses in the past?
  • Do they operate in other international markets you may want to enter?

Analyze Their Technological Capabilities

Many 3PLs have technology platforms that help their business operate and deliver on time. Be sure to find out whether these platforms are compatible with yours. A few important questions to keep in mind:

  • What technology platforms are the 3PLs using on a daily basis?
  • How advanced are their platforms? Do they have important features other 3PLs don’t?
  • Is the platform compatible with yours?

Look at Their Track Record

Before deciding on a 3PL, look at each company’s track record. Find a service provider whose work experience mirrors your needs. Consider the following:

  • Does the 3PL have case studies that showcase its success in international markets?
  • Can it share a roster of clients who’ve worked with the company in the country you’re looking to target?
  • What is the longest working relationship they’ve had with a retailer?
  • Can they provide industry references that speak to their success and reputation in international shipping?

Determine Customer Service

Good relationships are the cornerstone of a successful business. Before committing to a 3PL, gauge the level of attention you’ll be getting.

  • Who will be your point person at the 3PL?
  • How often can you contact them?
  • Do the workers who are based abroad speak English?
  • Can the 3PL provide a contact for reference?
  • What external reviews does the company have? Are they positive?
  • What was their biggest customer service complaint in the past? How was it solved?

The USPS and 3PLs

The USPS plays a critical role in global shipping for many companies. Contact us to see how our services can complement your international shipping strategy.


Entering the global retail market takes time and a calculated effort. Having a trusted logistics partner can help make your transition that much smoother. Find the 3PL whose services align with your needs and put your global expansion plan into action.

A Guide to USPS® International Mailing Forms

International shipping paperwork can be overwhelming if you don’t know which forms are required and how to complete them. But, it doesn’t have to be. Read on to learn which USPS customs declaration forms are needed to ship internationally and the requirements of each, so that you can get on the right track to successfully export your product and tap into the global market. For additional information, including restrictions and limitations, please see International Mail Manual(IMM®) Section 123.

Customs Forms Basics

Customs forms are needed to specify, in detail, what is being shipped. Most countries require a customs declaration form that states what goods are being brought into the country, because some countries may have import quotas (limits), customs excise taxes, or prohibitions or restrictions on some goods. The form is also used by the destination country to calculate any applicable tariffs or duties. Most customs forms require you to note the description of contents, value of item(s), weight and quantity.

For international mailing, three USPS customs forms are used:

  • PS Form 2976, Customs Declaration CN 22 — Sender’s Declaration
  • PS Form 2976-A, Customs Declaration and Dispatch Note — CP 72
  • PS Form 2976-B, Priority Mail Express International Shipping Label and Customs Form.

When shipping internationally with USPS, the customs form you will need to fill out depends on the type and value of items you are sending, as well as which mailing service you are sending them with. The requirements of each are outlined below in detail. Be sure to be as descriptive as possible when filling out these forms, noting what is being shipped, the nature of the product and what it will be used for.

PS Form 2976, Customs Declaration CN 22 — Sender’s Declaration

This form is used for First-Class Package International® Service packages, International Priority Airmail® (IPA) items, and International Surface Air Lift® (ISAL) items that contain goods of any kind unless prohibited by the destination country, with a maximum value of $400.00. PS Form 2976 is also used on First-Class Mail International® letters and flats, IPA letters and flats, and ISAL letters and flats that weigh more than 16 ounces (no merchandise may be sent in these items). PS Form 2976 is also used on all M-bag® services (direct sacks of printed matter sent to a single foreign addressee at a single address).

PS Form 2976-A, Customs Declaration and Dispatch Note — CP 72

Unlike PS Form 2976, this form is used for items valued over $400.00, as well as all Priority Mail International® items regardless of their weight or contents.

PS Form 2976-B, Priority Mail Express International Shipping Label and Customs Form

Use PS Form 2976-B for all Priority Mail Express International® items, regardless of weight, contents or value. PS Form 2976-B is also used for Priority Mail Express® items sent to APO/FPO/DPO ZIP Code™ destinations.

In Summary

By understanding custom forms and what they require, your business can become one step closer to shipping internationally with peace of mind. When filling out your required form, always remember to be as thorough as possible, as it will ultimately benefit the customer on the receiving end.

*All forms shown in the article are proprietary to the United States Postal Service® and subject to U.S. copyright law, and may not be duplicated without the approval of USPS.

Cross Border E-Commerce Trends

In today’s online shopping world, country borders don’t stop shoppers. Increasingly, shoppers worldwide are turning to e-commerce sites in search of products and prices that might not be available in their country. As U.S. businesses try to take advantage of this trend, here are several countries they might want to consider, based on trends revealed by a PayPal/Ipsos report.

Directory of Websites that Provide Government Assistance for Exporters

If you have questions about exporting or need help getting started, chances are there is a U.S. government agency that can help you.

Here’s a list of websites related to many of the government agencies and programs that play a role in exporting.

Department of Commerce International Trade Administration

Promotes U.S. trade and investment and helps ensure fair trade by enforcing trade laws and agreements. Learn more

Department of Commerce U.S. Commercial Service

Part of the International Trade Administration, the U.S. Commercial Service can provide detailed information about government export programs, help you research markets, and generally guide you through the process. Learn more

Department of Commerce Bureau of Industry and Security (BIS)

Can help you determine if you need a license to export your products. BIS administers and enforces the Export Administration Regulations, which govern the export of commercial/dual-use items, less sensitive military items, and most commercial satellite and spacecraft items. Learn more

Export-Import Bank of the United States (EXIM)

Provides financial support to small and medium-sized businesses (SMBs) so they can export with confidence—whether entering new markets or increasing sales in existing ones. With EXIM support, SMBs may grant “open account” credit terms to their buyers, protect against nonpayment, provide vital working capital to fulfill orders, and offer competitive buyer financing. Learn more

Small Business Administration

Provides free counseling, training, and other assistance for small businesses, including special loan programs for businesses involved in international trade. Learn more

Department of State Business Information Database System (BIDS)

Has information on hundreds of opportunities for commerce around the globe. Learn more

Department of State Directorate of Defense Trade Controls

Controls the export and temporary import of defense articles and services covered by the United States Munitions List (USML). Learn more

Department of State Intellectual Property Enforcement

Advocates for protection and enforcement of intellectual property rights around the world. Learn more

U.S. Trade and Development Agency

Helps companies create U.S. jobs through the export of U.S. goods and services for priority development projects in emerging economies. USTDA links U.S. businesses to export opportunities by funding project preparation and partnership building activities that develop sustainable infrastructure and foster economic growth in partner countries. Learn more

This website brings together information from various government agencies that deal with foreign trade, including the U.S. Commercial Service and the U.S. Small Business Administration. Learn more

Department of Agriculture Foreign Agricultural Service

Helps U.S. exporters develop and maintain markets for food and agriculture products while also working to improve global food security. Learn more

U.S. Customs and Border Protection

Helps enable legitimate trade by enforcing laws against counterfeit, unsafe, and fraudulently imported goods. Learn more

Department of the Treasury Office of Foreign Assets Control

Enforces trade sanctions against terrorists, international narcotics traffickers, targeted foreign countries, and others who threaten the national security, foreign policy, or economy of the United States. Learn more

Food and Drug Administration

Enforces regulations dealing with imports and exports of FDA-regulated products, such as food, medical products, cosmetics, and tobacco products. Learn more

U.S. Agency for International Development (USAID)

Works to improve lives in the developing world, in part by investing in agriculture, health systems, and democratic institutions. At the same time, it helps creates markets and trade partners for the United States. Learn more

Overseas Private Investment Corporation (OPIC)

As the U.S. government’s development finance institution, OPIC offers a variety of financial tools, including direct loans and political risk insurance, to help U.S. businesses invest in new and emerging markets. Its products can help businesses expand internationally while supporting growth at home. Learn more

Challenges and Benefits of Exporting Internationally

There’s a reason so many companies, small and large, have invested in international exporting and all that comes with it. The global marketplace offers countless opportunities. Of course, there are many companies still on the cusp of expanding their operations. Here are some of the most common challenges businesses face when entering foreign markets, and practical ways to overcome them.

International Product Restrictions and Regulatory Requirements

International shipments sent from the United States are subject to federal export laws and regulations.1 Before choosing a foreign market, companies must understand the shipping restrictions surrounding their products. Export licensing requirements vary by country and are based on U.S. foreign policy and national security concerns. Whether a license is required depends on the type of commodity, how it’s being used, where the commodity is being shipped, and who is involved in the export. Companies must do thorough research to find out if trade is feasible and worthwhile.

Helpful Tip: Though many goods do not require export licenses, it’s important to ensure compliance.2 Contact the federal agency that governs your industry to learn if you need a license. The three agencies that issue licenses are: the Department of Commerce, Bureau of Industry and Security (BIS), the Department of Treasury, Office of Foreign Assets Control (OFAC), and the Department of State.

Political Environment

Beyond laws and regulations, companies must also look at the political climate of a country. Is it stable enough to support successful business operations? Instability can hamper business dealings. Evaluate the environment and whether it can affect your partnerships and consumer purchasing behaviors. Political changes could create new import restrictions, tax controls and labor issues. Consider these details before investing in an international operation.

Helpful Tip: Map out the political and socioeconomic risks in each foreign country you’re looking to ship to. If a transition of power occurs, can the country seize your assets? Find out if and when that’s possible before committing to expansion.


The cost of international expansion doesn’t stop at shipping and related surcharges. Taxes and currency values all play a part in exporting for businesses and, more importantly, their bottom line.


Some shipping providers charge additional fees such as fuel, dimensional weight, and extended area surcharges on top of international shipping rates. These added costs affect profit margins and, ultimately, the viability of an international business. Extended-area surcharges and dimensional weight surcharges, in many cases, can exceed the cost of the product. When choosing a provider, take note of the additional charges and how they factor into your strategy. Some providers, like the USPS, offer limited surcharges on international shipping.3

Customs, Duties & Taxes

Every country charges its own customs fees for importing and exporting goods. Seek out competent legal advice to determine whether your customer is responsible for paying local fees, duties and taxes. These costs add up. Companies looking to expand into foreign markets must know just how much financial burden they are putting on customers and explain the fees clearly on the checkout page.4

Currency Values

When doing business abroad, it’s important to know the local currency and its relation to the dollar. Fluctuations in currency value can affect a company’s bottom line. In some cases, companies can protect themselves from drastic changes in price.

Helpful Tip: For those in need of expertise, work with a bank or foreign-exchange specialist to help mitigate your risk.

Reputation Management

Managing consumer relationships abroad is a sensitive but all-important factor in global expansion. Delays, damage and language barriers present their own set of problems.

Delays & Mail Disruptions

Of course, disruptions and shipping delays are an inevitable part of exporting. When dealing with international customers, it’s important to bridge the distance with strong communication. Whether it’s the weather or labor issues slowing down your shipping times, customers always appreciate an update on their shipment.5

Package Loss & Damage

While there’s no way to prevent domestic or international shipments from being lost or destroyed, insurance can help cover the losses. Evaluate multiple quotes from shipping providers and insurance companies. Take into account the level of coverage, claims process, and compatibility with shipping systems before making a final decision.

Language Barriers

Being able to communicate with your international customers and understand their local customs and business practices is paramount. Companies should know all the languages spoken in their chosen market. Besides hiring translators to update print marketing materials and your international website, experts also suggest investing in surveys. Conducting online surveys in your chosen market can help you avoid communication pitfalls.6

Helpful Tip: Create a communication protocol for shipping delays. Be sure your messaging is clear and in the correct language. Avoid jargon to prevent confusion.

Intellectual Property Infringement & Copy Cats

Protecting your intellectual property from theft takes preparation. Every country has its own set of rules and guidelines. Consult with a competent attorney with the appropriate subject matter expertise.

Helpful Tip: If possible, work with a lawyer to draft a legal strategy protecting your intellectual property. Ask your legal counsel about the worth of registering patents, trademarks, and copyrights abroad to defend your company against any possible violations.7

Consumer Fraud

Preventing consumer fraud across international borders requires a bit more effort than it does in the United States. Instances of consumer fraud on cross-border transactions may be higher than domestic transactions. Take into account the different payment methods and regulations, prevalent in your foreign market when screening for dubious shopping behaviors.

Helpful Tip: Make time to regularly monitor purchase activity, credit card information, IP, and email addresses to help detect fraud and manage it.


For some companies, the price of shipping products back to the U.S. doesn’t make financial sense. The profit margins on their products don’t allow for it. They may choose not to offer returns. Those looking to invest in a great consumer experience can work with return consolidators in their foreign markets. These companies have warehouses ready to service a company’s international returns.8

Helpful Tip: Do your research on return consolidators in your chosen region. Find the company with the best rates for consolidating and shipping parcels back to the U.S.9

Ready to Make Moves?

While there are risks to global expansion, business owners—from small retailers to millionaire entrepreneurs—understand the benefits. Fear of language barriers, regulations and fraud shouldn’t stop your business from evolving. Success stems from preparation. Knowing the challenges ahead of time allows growing companies to meet them head on.

Please note: The content presented in this article is for informational purposes only and not for the purpose of providing legal advice. Please contact your attorney for in-depth advice on any pressing issue or problem.

5 Benefits to your Business by Entering the Global Market

Every company, no matter its size, wants to boost its bottom line. Many look at new ways to improve their metrics domestically, but the global market is ripe with opportunities to find new customer bases, extend product life cycles and, of course, increase sales. Discover five ways exporting can serve your company’s goals below.

  1. 1

    Grow your business, especially if the U.S. market for your product is saturated.

    Introduce your product to new markets around the world. By going abroad, your business can gain access to a world of possibility. Leverage your website, the perfect platform to access the global market. With a few enhancements, it can start taking orders from international customers.

  2. 2

    Diversify your customer base to fuel business expansion.

    New global markets mean new customers. Exporting gives you access to a larger, more diverse audience, one that’s willing to contribute to your business and help it progress to the next level. By tapping into new customer segments, you can optimize your revenue potential and stimulate your growth rate.

  3. 3

    Make up for slack during economic slowdowns.

    When the U.S. economy prevents you from meeting your financial goals, your business abroad can cover the difference. By investing in other markets, you provide new sources of profits and business growth.

  4. 4

    Increase your product life cycle.

    A cycle includes multiple stages—introduction, growth, maturity and decline. Instead of letting your product decline, new international customers can kick-start the cycle all over again. This increases the profitability and shelf life of your product.

  5. 5

    Boost the value of your business, should you decide to sell it.

    The size of your business dictates its value. If you’re able to exploit international markets and reach a healthy, profitable state, your business will be that much more valuable.

In Summary

If your company is willing to dedicate adequate resources, exporting may elevate your business in countless ways. No wonder so many make the jump into international markets each year. Reach out to government agencies at the federal, state and, in certain cases, the local level to access a tremendous amount of support to get you on your way.