WEBVTT

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Hello. My name is
Valerie, and on behalf of USPS,

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I'd like to welcome you to Direct
Mail 101, where we teach you

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how to get started marketing with mail.

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Now, if you're new to mail, keep in mind
that this is just a broad overview

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of our more in-depth series
"Getting Started with Direct Mail,"

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which you can check out any time at
USPSDelivers.com.

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So what is Direct Mail?

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Well, it's advertising mail
and it's changed a lot over the years.

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Today's Direct Mail
has a ton of innovative

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ways to grab your customer's attention.

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And once it does, it works great with
your digital marketing to get them to act.

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But before getting started,
you need to figure out which kind of mail

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you want to use: First Class
or USPS marketing.

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If this is your first mail campaign,

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well, First Class
Mail is a great place to start.

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It's more personal than marketing mail,
and there's no minimum

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number of mail pieces.

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But when you're ready to start doing
larger volume, there's

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USPS Marketing Mail. It's
geared more towards advertising.

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with reduced pricing
for a minimum of 200 pieces.

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Once you know what kind of mail you're
sending, you'll need to get a game plan.

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So get your game face on.

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We're talking objectives:
the business kind.

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What is it you want to accomplish?

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Attract new customers? Promote a sale?

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You'll need to keep this in mind
in the next few videos.

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You also want to think about ways to drive
your customers to your digital presence.

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Maybe it's a personalized URL,
a phone number or even a QR code.

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Now, for the purposes of this series,

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we're going to use a trendy clothing
shop called Milo & Mel

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to demonstrate some basic
marketing principles. With Milo & Mel,

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we're looking to reconnect
with existing customers

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and invite them back to shop with us.

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So we'll entice them with new
looks for the season.

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And these looks are hot.

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So what better way
than a Memorial Day summer sale?

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Alright, so now that you've got
your game plan, let's put it into action.

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See you in the next video.