WEBVTT

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Alright, now that you know
about the different types of mailing lists

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and how to start building one,

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you're finally ready to start
building something else:

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Your mail piece.

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But first, keep it simple.

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This is a mail piece and you've only got
a few quick words to grab their attention.

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Next, you want to get your

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customers to respond,
which means a strong call to action.

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That, and urgency.

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Try encouraging immediate action
with a promotion or offering.

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Using our Milo & Mel
example from last chapter:

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Remember, we're promoting new summer
looks with the Memorial Day sale.

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So we might say something like "Shop
now at MiloandMel.com,"

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and "For a limited time only,"
or "Now through Memorial Day weekend."

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Speaking of, not all of us are writers
and designers extraordinaire,

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but don't worry,
you can always hire an agency

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or USPS affiliate
to create your mailing piece for you.

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Just visit USPSDelivers.com
to learn how.

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Alright, so once you've got

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your message down,
you need to figure out how to deliver it.

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And we've got a few format options:

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First up, Postcards.

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They're affordable and great
for big sales and promotions.

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Next, Self-Mailers.

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These are usually single sheets of paper

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folded and sealed,
so they can be mailed without an envelope.

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They're affordable, easy
to print and easy to produce.

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And finally, if you're a talker
and have a lot to show or say, Flats

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are another great option.
Bigger than letter size mail pieces,

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they can be envelopes, self-mailers,
brochures or catalogs.

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OK, you're now just one video away
from creating your first mail piece.

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So click on the next video to get started.

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OK, you're now just one video away
from creating your first mail piece.

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So click on the next video to get started.

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Wonderful. Let's
cut their permission for the tape.

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Do these two blocks again.

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And finally, if you're a talker
and have a laticia see flat

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or another great option to consider
bigger than letter size mail pieces,

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they can be envelopes,
self mailers, brochures or catalogs.

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First up, postcards
there are affordable and great

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for big sales and promotions,
next sell for mailers.

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These are usually single
sheets of paper folded and sealed

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so they can be mailed without an envelope.

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They're affordable and easy
to print and easy to produce.

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No manuals needed, I promise.

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First stop, postcards.

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They're affordable and a great footnote,
you said to to show it

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when I say they're affordable

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and great for OK, so I picked it up
to make sure it's all centered, OK?

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I picked it up a little too fast. OK.

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And action. All right.

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So once you've got your message down,

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you need to figure out
how to deliver it and weep.

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You need to figure out how to deliver.

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You need to have a few. OK. OK.

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And action. All right.

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So once you've got your message down,
you need to figure out how to deliver it.

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And we've got a few form.

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First up, postcards.

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They're affordable and great for bake
sales and promotions, next, self mailers.

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These are usually single

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sheets of paper folded and sealed
so they can be mailed without an envelope.

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They're affordable and easy to print.

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I see it. And easy to print.

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Yeah, that's OK.

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No, no. OK, let's do it again. All right.

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Let me know if you need a
break or anything.

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Shake it out, OK? All right. All right.

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All right. All right.

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Action. All right.

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So once you've got your message down,
you need to figure out how to deliver it.

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And we've got a few format options.

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Right. Yeah, it was excellent.

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Okay, let's go there and

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we'll just wait to get the call

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waiting, for instance, like this
now that's something we can say.

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Can we get an updated on those mailers?

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Just to be honest.

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And finally, if you're a talker
and have a lot to show or see flats

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or another great option to consider
bigger than letter size mail pieces.

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They can be envelopes, self mailers,
brochures or catalogs.

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Great. This is that last paragraph
again and finally

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and you can just do the big Maler. OK.

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Yeah. And. You can always hire an agency

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or USPS affiliate
to create your mailing piece for you.

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Just visit USPS delivers
dot com to learn how.

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Excellent. You got to come to grips.

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Crazy. Yeah. OK,

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you're now just one video away
from creating your first mail piece.

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So click on the next video to get started.

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This is where the fun kicks in.

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Now, we got to remember the goal
we set from Chapter one.

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All right. Now that you know
about the different types of mailing lists

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00:18:34.863 --> 00:18:36.532
and how to start building one,

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00:18:36.532 --> 00:18:39.243
you're finally ready to start
building something else.

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00:18:39.576 --> 00:18:41.662
Your mail piece.

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00:18:48.669 --> 00:18:53.340
OK, you're now just one video away
from creating your first mail piece.

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00:18:53.590 --> 00:18:59.221
So click on the next
video to get started. I got.