WEBVTT

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Alright, you're almost there:

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Our final chapter.

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By now, you've created your mail piece,

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so let's discuss how to mail it out.

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There are a few options here
from specialized presort software

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that helps you sort addresses
and pricing, to free online tools

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like the intelligent Mail
for Small Business tool.

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You can learn more about these at USPSDelivers.com.

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You can also use a mail service
provider or MSP.

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They'll handle everything
from creating your mail piece,

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to sorting, pricing, and dropping them off
at a post office location.

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OK, so now that you know how to create
and send your mail,

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let's talk about ways
to measure and track it.

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This is where we get into key performance
indicators or KPIs like response rates.

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You want to see how many people
responded to your mail piece

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using some of the tactics we spoke about
in chapter two. Those, and conversion rates.

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How many customers
actually acted on those offers?

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Did they use your discount code?

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Sign up for a newsletter?

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These KPIs will help you calculate

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your customer acquisition cost or C.A.C..

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Just divide everything you spend
on your campaign

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by the number of new customers
the campaign brought in. And that's it.

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Alright, so we showed you
how to find your target audience,

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create a mailing list
to reach that audience,

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and even the different classes and types
of mail to get that audience to act.

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And there's even more to check out,
like Every Door Direct Mail, or EDDM,

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Informed Delivery, and other useful
tools and services

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you can find in our complete
mail series at USPSDelivers.com.

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Thanks for watching
and good luck with your campaign.