WEBVTT 1 00:00:00.000 --> 00:00:01.770 If you have an eCommerce business, 2 00:00:01.770 --> 00:00:03.420 you probably spend a lot of energy 3 00:00:03.420 --> 00:00:04.910 searching for new customers 4 00:00:04.910 --> 00:00:07.870 and sometimes the results can seem pretty empty, 5 00:00:07.870 --> 00:00:10.160 but what if we told you there's actually more value 6 00:00:10.160 --> 00:00:12.480 in focusing on the customers you already have? 7 00:00:13.430 --> 00:00:14.740 With the help of direct mail, 8 00:00:14.740 --> 00:00:17.800 you can retain existing customers, inspire their loyalty, 9 00:00:17.800 --> 00:00:20.320 and even win back the ones you've lost. 10 00:00:20.320 --> 00:00:22.120 Let's start with retention. 11 00:00:22.120 --> 00:00:24.490 Imagine you own an outdoor gear store. 12 00:00:24.490 --> 00:00:26.200 This is your opportunity to remind your 13 00:00:26.200 --> 00:00:28.210 adventure loving customers of the fun they've had 14 00:00:28.210 --> 00:00:29.640 while using your products. 15 00:00:29.640 --> 00:00:33.900 In fact, these reminders can boost sales up to 35%. 16 00:00:33.900 --> 00:00:36.270 It's even more effective if you use the data you 17 00:00:36.270 --> 00:00:39.400 already have about them to create personalized messaging. 18 00:00:39.400 --> 00:00:41.300 This not only strengthens your brand connection, 19 00:00:41.300 --> 00:00:43.830 but also motivates repeat visits. 20 00:00:43.830 --> 00:00:45.880 Next, let's talk loyalty. 21 00:00:45.880 --> 00:00:47.240 If you own an apparel store, 22 00:00:47.240 --> 00:00:49.170 it's important to showcase the latest styles 23 00:00:49.170 --> 00:00:52.610 and create a customer base that comes back each season. 24 00:00:52.610 --> 00:00:54.790 Because while winning new customers is exciting, 25 00:00:54.790 --> 00:00:56.960 nearly 80% of revenue is generated 26 00:00:56.960 --> 00:00:59.350 by the top 20% of customers. 27 00:00:59.350 --> 00:01:01.300 That's why building a loyalty program 28 00:01:01.300 --> 00:01:04.090 line:15% can drive sales and reward your biggest fans. 29 00:01:04.090 --> 00:01:06.970 line:15% A simple brochure acts as the perfect entry point, 30 00:01:06.970 --> 00:01:09.210 part content, part exclusive offer. 31 00:01:09.210 --> 00:01:11.830 Lead your customers to your website to redeem the offer, 32 00:01:11.830 --> 00:01:13.680 join your program, and more than likely, 33 00:01:13.680 --> 00:01:15.940 make a few more purchases along the way. 34 00:01:15.940 --> 00:01:18.400 Now, let's work on winning back customers. 35 00:01:18.400 --> 00:01:21.050 Take a look at this example of a home decor retailer. 36 00:01:21.050 --> 00:01:22.630 You may have noticed that many customers 37 00:01:22.630 --> 00:01:24.170 are one time shoppers. 38 00:01:24.170 --> 00:01:25.540 To reignite their interest, 39 00:01:25.540 --> 00:01:27.330 you need to grab customer attention, 40 00:01:27.330 --> 00:01:29.020 address the reason why they left, 41 00:01:29.020 --> 00:01:31.440 and then make it easy for them to return. 42 00:01:31.440 --> 00:01:32.750 Direct mail can help. 43 00:01:32.750 --> 00:01:34.220 Including a business reply card, 44 00:01:34.220 --> 00:01:36.800 motivates customers to respond to a short survey 45 00:01:36.800 --> 00:01:38.820 in exchange for a reward. 46 00:01:38.820 --> 00:01:41.440 Now it's your turn to put direct mail to work. 47 00:01:41.440 --> 00:01:43.420 You can keep your business top of mind 48 00:01:43.420 --> 00:01:45.840 and inspire customers to continue coming back 49 00:01:45.840 --> 00:01:47.210 again and again.