THE LIGHT AT THE END OF THE TUNNEL. LOYALTY AND RECOMMENDATION. Now the customer is eager to receive their package. This is the perfect time to send data about their purchase straight into their hands. Once their package arrives, it’s like reaching the light at the end of the tunnel. Through this new power of mail, you were able to create a personalized experience that just wants to be shared. This is what happens when data makes mail smarter, and smarter mail makes customers happier. And it doesn’t end there. There are so many dynamic ways to create loyal customers right from the start. Because as an old chapter closes, it’s time for a new one to begin.