This is Petunia.  And this is her best friend, Rich.  This is the story of how a dog inspired a donation campaign like no other.  Petunia's rescue story was the driving force behind the omni-channel campaign that donors just couldn't ignore from the Oregon Humane Society.  

As the largest Humane Society in the northwest, OHS rescues and supports more than 11,000 pets each year, no matter how long it takes to find them a home.  OHS relies solely on donations.  So they turned to USPS to help them bridge online and off-line efforts.  Informed Delivery was the key to turn a single mail piece into a multi-touchpoint campaign. 

On the day the campaign hit, this daily email digest offered a preview to subscribers with linked images to content that tugged at their heartstrings, and opened their wallets.  OHS fetched impressive results.  They raised 7.7% more than last year, with a total of more than $236,000.  They also achieved a 67% email open rate, with a click-through rate on the ride-along content that was two times higher than the national average. 

Informed Delivery made all the difference for OHS, just like Petunia made all the difference for Rich.