About the 2020–2021 USPS Generational Research Report
Over the course of six months from mid-2020 to early 2021, Summit Research conducted a proprietary national study on behalf of the United States Postal Service to gain insights into consumers’ perceptions and behaviors regarding household mail and packages.
Several waves of qualitative and quantitative research were conducted across four generations—baby boomers, Gen X, millennials and Gen Z. Each of the 4,120 participants:
Was between the ages of 18 and 64
Had checked their mail in the past three months
Had received an online order in the past three months
Represented a mix of mail and shipping usage
Here we explore the key findings, highlighting important differences and similarities among the generations so you can craft campaigns and shape operations in a way that makes sense for your specific audience.
Refer back to this report at any time to help guide your business decision-making and ensure success into the future.