For a business to overcome the shockwaves of a global crisis, agility is vital. Explore and adapt to these five critical shifts in consumer behavior to emerge stronger than ever.
Effectively communicating with customers during trying times requires great care. Explore five key tips to help you strengthen customer connections during these challenging times.
Direct-to-consumer (DTC) brands have become marketing trendsetters, and legacy brands have taken notice. But not every tactic will be right for your business. Discover the best ways to make DTC-inspired marketing work for you.
Direct-to-consumer (DTC) tactics are revolutionizing the way brands connect with consumers—legacy brands included. Explore our comprehensive guide to start employing effective DTC marketing in your own campaigns.
See how two regional brands used Informed Delivery emails to test their direct mail campaigns and boosted response rates by more than 30 percent.
When digital and direct mail come together, you can drive action like never before. Discover the omni‑channel techniques transforming marketers’ campaigns.