White Papers
Marketing - Tools
MEASURE THE IMPACT OF DIRECT MAIL
Discover the potential power of your next direct mail campaign. With the Direct Mail Marketing Impact Calculator, you can estimate your campaign’s ROI.
Marketing - White Paper | 25-min. read
Making Your Direct Mail Postal Ready
Planning a direct mail project? Our useful guide can help you make informed decisions about everything from the size and shape of your mailpiece to the type of service you need.
Marketing - White Paper | 17-min. read
Still Relevant: A Look at How Millennials Respond to Direct Mail
If you want to reach Millennials, don’t rely solely on digital. In this guide, we’ll show you how mail can help cut through the digital clutter and make connections.
Marketing - White Paper | 25-min. read
Six Ways to Make Your Holiday Messages Stand Out
Connecting with customers during the holiday shopping season is critical. How do you make your message stand out? Try a new twist on the classic holiday card or letter. See examples of how video links, scents, textures, and other enhancements can help your holiday mail come alive.
Marketing - White Paper | 50-min. read
10 Steps to Help Create a Successful Direct Mail Campaign
How to launch a direct mail campaign for small and mid-sized businesses. This activity workbook guides you each step of the way.
Marketing - White Paper | 15-min. read
Direct Mail Differentiators: 9 Ways to Boost Your Next Marketing Campaign
Learn about popular technology and design trends – from Augmented Reality to QR Codes – with detailed information on user experience, response rates and more.
Articles
Marketing - Article | 2-min. read
What Is the Right Size for Your Direct Mailpiece?
The size of your mailpiece helps determine your costs. In this infographic, take a look at the pros and cons of the most commonly used sizes.
Read moreMarketing - Article | 2-min. read
Don’t Let Your Message Get Lost in the Mail: How to Avoid Mistakes in Addressing
Addressing mail may seem simple, but little mistakes can slow down or stop your direct mail from reaching its target audience. Use this checklist to help avoid common errors.
Read moreMarketing - Article | 2-min. read
Why Today’s Big Data Is A Big Deal For Marketers
Today’s big data analytics dig deeper than data of the past. See how they compare and how you can use big data to target your audience and boost your bottom line.
Read moreMarketing - Article | 4-min. read
The Next Generation Catalog: Smarter, Easier, Less Expensive
Today’s lifestyle catalogs are smarter and less expensive to produce. From micro to mini to magalog, these innovative new formats are connecting physical and digital worlds, helping brands cut through the clutter and stand out from the crowd.
Read moreMarketing - Article | 4-min. read
Millennials and Mail: 5 Myths and the Truth Behind Them
Digital marketing isn’t the only way to reach the up-and-coming generation. Discover how direct mail plays into the equation.
Read moreMarketing - Article | 1-min. read
Best of Omni-Channel Campaign
Explore the strategies the USPS leveraged for its 2015 holiday campaign, plus key findings and results.
Read moreMarketing - Article | 3-min. read
Why Personalization May Help You Win with Millennials
Small and medium-sized businesses should consider personalizing their marketing to reach millennials. See how your business can deliver.
Read moreMarketing - Article | 3-min. read
Holiday Marketing Case Study: Boosting Flower Sales with Direct Mail
Discover how one company increased its profits during the busiest shopping season. Plus, actionable tips for direct mail campaigns.
Read moreMarketing - Article | 4-min. read
How Technology Can Make Mail Irresistible
Discover modern ways to amplify your direct mail with the most recent design innovations.
Read moreMarketing - Article | 3-min. read
Types of Direct Mail Campaigns for the Holidays
Direct mail can be perfect for helping acquire new customers, building loyalty and projecting value during the holiday season.
Read moreMarketing - Article | 3-min. read
Questions to Ask Before Choosing a Mail Service Provider
Finding the right MSP can have a pronounced effect on a growing retail business. Here are 22 important questions to consider before making the final decision.
Read moreMarketing - Article | 5-min. read
Why Direct Mail Is More Memorable
Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.
Read moreMarketing - Infographic | 3-min. read
The Path to Creating Direct Mail
Take a quick look at the steps you need to take to launch a direct mail campaign, from crafting your message to tracking your response.
Read moreMarketing - Article | 4-min. read
Why Big Data Is a Big Deal for Small Businesses
Targeting direct mail using big data helps marketers get their messages to the right people, at the right time.
Read moreMarketing - Article | 6-min. read
Guide to Marketing Automation
Take advantage of marketing automation technology to save time, help scale your business and provide valuable insights.
Read moreMarketing - Article | 6-min. read
16 Case Studies to Inspire Your Next Direct Mail Campaign
Discover how companies around the world are leveraging the newest tech and design innovations to create campaigns that drive their businesses.
Read moreMarketing - Article | 5-min. read
Marketing Strategies That Will Modernize Your Mail Campaigns
Get up-to-date on the latest marketing innovations in this easily digestible chart with information on metrics, response rates and more
Read more