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White Papers

Marketing - White Paper | 17-min. read

Still Relevant: A Look at How Millennials Respond to Direct Mail

If you want to reach Millennials, don’t rely solely on digital. In this guide, we’ll show you how mail can help cut through the digital clutter and make connections.

Marketing - White Paper | 25-min. read

Six Ways to Make Your Holiday Messages Stand Out

Connecting with customers during the holiday shopping season is critical. How do you make your message stand out? Try a new twist on the classic holiday card or letter. See examples of how video links, scents, textures, and other enhancements can help your holiday mail come alive.

Marketing - White Paper | 50-min. read

10 Steps to Help Create a Successful Direct Mail Campaign

How to launch a direct mail campaign for small and mid-sized businesses. This activity workbook guides you each step of the way.

Marketing - White Paper | 15-min. read

Direct Mail Differentiators: 9 Ways to Boost Your Next Marketing Campaign

Learn about popular technology and design trends – from Augmented Reality to QR Codes – with detailed information on user experience, response rates and more.

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Articles

Marketing - Article | 4-min. read

The Next Generation Catalog: Smarter, Easier, Less Expensive

Today’s lifestyle catalogs are smarter and less expensive to produce. From micro to mini to magalog, these innovative new formats are connecting physical and digital worlds, helping brands cut through the clutter and stand out from the crowd.

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Marketing - Article | 4-min. read

Millennials and Mail: 5 Myths and the Truth Behind Them

Digital marketing isn’t the only way to reach the up-and-coming generation. Discover how direct mail plays into the equation.

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Marketing - Article | 1-min. read

Best of Omni-Channel Campaign

Explore the strategies the USPS leveraged for its 2015 holiday campaign, plus key findings and results.

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Marketing - Article | 4-min. read

Seamless Marketing: Merging Social Media and Direct Mail

Learn how the two disparate channels can be leveraged to create one potent marketing campaign.

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Marketing - Article | 4-min. read

Understanding the Real Millennials: Facts and Figures

Want to appeal to Millennials? First understand what makes them tick.

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Marketing - Article | 3-min. read

Why Personalization May Help You Win with Millennials

Small and medium-sized businesses should consider personalizing their marketing to reach millennials. See how your business can deliver.

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Marketing - Article | 3-min. read

Holiday Marketing Case Study: Boosting Flower Sales with Direct Mail

Discover how one company increased its profits during the busiest shopping season. Plus, actionable tips for direct mail campaigns.

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Marketing - Article | 2-min. read

6 Ways to Measure Your Next Direct Mail Campaign

Looking to gather more information? Understand the potency of your direct mail with a few popular industry tactics.

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Marketing - Article | 4-min. read

How Technology Can Make Mail Irresistible

Discover modern ways to amplify your direct mail with the most recent design innovations.

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Marketing - Article | 3-min. read

Types of Direct Mail Campaigns for the Holidays

Direct mail can be perfect for helping acquire new customers, building loyalty and projecting value during the holiday season.

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Marketing - Article | 3-min. read

Questions to Ask Before Choosing a Mail Service Provider

Finding the right MSP can have a pronounced effect on a growing retail business. Here are 22 important questions to consider before making the final decision.

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Marketing - Article | 5-min. read

Why Direct Mail Is More Memorable

Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.

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Marketing - Infographic | 3-min. read

The Path to Creating Direct Mail

Take a quick look at the steps you need to take to launch a direct mail campaign, from crafting your message to tracking your response.

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Marketing - Article | 4-min. read

Why Big Data Is a Big Deal for Small Businesses

Targeting direct mail using big data helps marketers get their messages to the right people, at the right time.

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Marketing - Article | 6-min. read

Guide to Marketing Automation

Take advantage of marketing automation technology to save time, help scale your business and provide valuable insights.

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Marketing - Article | 6-min. read

16 Case Studies to Inspire Your Next Direct Mail Campaign

Discover how companies around the world are leveraging the newest tech and design innovations to create campaigns that drive their businesses.

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Marketing - Article | 5-min. read

Marketing Strategies That Will Modernize Your Mail Campaigns

Get up-to-date on the latest marketing innovations in this easily digestible chart with information on metrics, response rates and more

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