First-party data—the customer data you already own—can provide valuable information on customers’ online behavior, allowing you to create personalized, automatically triggered direct mail campaigns.
Multi-touch attribution takes many forms: linear, time decay, u-shaped and more. Learn them all.
The impact of a good content marketing strategy goes beyond sales. Here are eight KPIs to help prove the worth of this effective marketing tool.
Third-party logistics providers (3PLs) can spell the difference between global success or failure. Learn what to look for when finding the right 3PL for your business.