First-party data—the customer data you already own—can provide valuable information on customers’ online behavior, allowing you to create personalized, automatically triggered direct mail campaigns.
Discover the potential power of your next direct mail campaign. With the Marketing Impact Calculator, you can estimate your campaign’s ROI.
Take the guesswork out of pricing your next direct mail campaign. See how our direct mail cost calculator can help you understand your marketing budget.
Multi-touch attribution takes many forms: linear, time decay, u-shaped and more. Learn them all.
The impact of a good content marketing strategy goes beyond sales. Here are eight KPIs to help prove the worth of this effective marketing tool.
Third-party logistics providers (3PLs) can spell the difference between global success or failure. Learn what to look for when finding the right 3PL for your business.
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Take advantage of marketing automation technology to save time, help scale your business and provide valuable insights.