In partnership with Summit Research, USPS commissioned an extensive study to explore how consumers of different ages interact with e-commerce and direct mail. Dive in to see what the data reveals.
Direct mail can serve as a powerful, actionable component in marketing campaigns. To get started, explore this five-part video series explaining the basics.
Small and medium-sized businesses are still facing uncertain and unsteady times. See how local marketing campaigns can help raise awareness of your brand and set you up for continued success.
For small businesses struggling to recoup losses in the wake of COVID-19, it can be daunting trying to chart a way forward. See how locally focused campaigns can bring back the customers you need.
Curious about direct mail marketing but not sure where to start? This interactive tutorial will walk you through everything you need to know, with helpful resources and expert tips along the way.
Consumers are responding to companies who share the same values they do. See how brands are reaching their audiences on a deeper level through purpose-driven direct mail.
Today, brand values can mean the difference between a sale and a loss. See how you can stand out from the crowd by incorporating more purpose-driven strategies into your company’s campaigns.
Small businesses have been hit hard by COVID-19, and are looking for answers. See why increasing marketing efforts may be the surprising solution they need to remain afloat during uncertain times.
Leveraging direct mail in omni-channel campaigns can set your brand apart—but finding data on its efficacy can be challenging. New research from USPS® sheds light on this powerful marketing tool.
Data on direct mail usage has been in short supply. That ends here. Access the latest research from USPS, covering four major industries: automotive, financial services, travel and retail. It’s all in one direct marketing infographic.