Leveraging direct mail in omni-channel campaigns can set your brand apart—but finding data on its efficacy can be challenging. New research from USPS® sheds light on this powerful marketing tool.
Data on direct mail usage has been in short supply. That ends here. Access the latest research from Forrester® and USPS Delivers™ covering four major industries: automotive, financial services, travel and retail. It’s all in one direct marketing infographic.
Get direct mail marketing messages to the right people at the right time by using insights from big data.
For a business to overcome the shockwaves of a global crisis, agility is vital. Explore and adapt to these five critical shifts in consumer behavior to emerge stronger than ever.
Effectively communicating with customers during trying times requires great care. Explore five key tips to help you strengthen customer connections during these challenging times.
Direct-to-consumer (DTC) brands have become marketing trendsetters, and legacy brands have taken notice. But not every tactic will be right for your business. Discover the best ways to make DTC-inspired marketing work for you.
Direct-to-consumer (DTC) tactics are revolutionizing the way brands connect with consumers—legacy brands included. Explore our comprehensive guide to start employing effective DTC marketing in your own campaigns.
Digital marketing isn’t the only way to reach the Millennial generation. Discover how direct mail plays into the equation.
Many people associate First-Class Mail® service with bills and invoices, but it can also be a powerful marketing tool. Discover how.
This guide outlines the basics and benefits of using Every Door Direct Mail® to raise awareness and sales and ensure each campaign is a success.