Automated marketing isn’t just for huge corporations. See how your small or medium-size business can get started with an automated omnichannel strategy that sets you apart.
Marketing automation has fundamentally changed the way companies engage, acquire and retain customers. Discover the most common roadblocks and best ways forward.
The customer journey is busier and more complex than ever. To engage with customers at every possible touchpoint, you need to embrace an omnichannel marketing strategy.
The next generation of consumers has arrived. See how to reach and resonate with Generation Z using the proven power of mail.
Direct-to-consumer (DTC) brands have become marketing trendsetters, and legacy brands have taken notice. But not every tactic will be right for your business. Discover the best ways to make DTC-inspired marketing work for you.
Direct-to-consumer (DTC) tactics are revolutionizing the way brands connect with consumers—legacy brands included. Explore our comprehensive guide to start employing effective DTC marketing in your own campaigns.
Connecting with customers during the holiday shopping season is crucial. See how you can make your message stand out with a twist on the classic holiday card.
See how two regional brands used Informed Delivery emails to test their direct mail campaigns and boosted response rates by more than 30 percent.
When digital and direct mail come together, you can drive action like never before. Discover the omni‑channel techniques transforming marketers’ campaigns.
To drive action among today's discerning consumers, brands must deliver cohesive, coordinated marketing messaging. Here’s how to set up your omni-channel efforts for success.