Marketing - Article | 4-min. read

How Technology Can Make Mail Irresistible

Twenty-first century technology continues to leap from LCD screens into the physical world, including the world of print marketing. Direct mail has defended its spot in the advertising world by consistently delivering a strong ROI, and marketers are recognizing the value of finding new ways to couple social media and outdoor media, email and mail, to achieve success. Read full article

placeholder Jim Cochrane

As CMO and EVP, Jim Cochrane reports to the Postmaster General and is responsible for all domestic and international products marketing, development and management. He is also responsible for the Postal Service Pricing, Global Business, Sales and Stamp Services organizations. Prior to being named CMSO, Cochrane served as the Chief Information Officer and Executive Vice President where he was responsible for the integration of technology and innovation in all aspects of operations. Throughout his 41-year postal career, Cochrane has served in a variety of roles including vice president, Product Information, where he and his team were responsible for innovations in technologies and tracking systems — including the Intelligent Mail® barcode (IMb®) and Intelligent Mail package barcode (IMpb®).

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