Combined with direct mail, account-based marketing (ABM) can turn generic messaging into hyper-personalized, actionable campaigns. Learn the basics to see how you can start better connecting with customers.
Past Events Resources
![A woman laughing as she's engaged with her cell phone.](https://www.uspsdelivers.com/wp-content/uploads/EventInsightsPage_05.png)
Bridging physical and digital marketing can create actionable moments across the entire purchasing journey. See how a well-planned touchpoint strategy can help create a standout customer experience.
![An illustration depicting a bar graph bell curve.](https://www.uspsdelivers.com/wp-content/uploads/EventInsightsPage_09.png)
Most marketers understand the power of data—but many are unsure of the best ways to structure and activate it across every customer touchpoint. See how you can uncover the story in your brand’s data.
![Four people in a glass-enclosed office working together and off computers.](https://www.uspsdelivers.com/wp-content/uploads/MarketingMail_375x300.jpg)
Explore the benefits of this USPS product and how it helped the company succeed during the crucial holiday season.
![Two male coworkers sitting on lounge chairs in an office, with an open laptop in front of them.](https://www.uspsdelivers.com/wp-content/uploads/NewAndDynamic_375x300.jpg)
See how today’s marketers are leveraging integrated, hyper-targeted direct mail, with proprietary research to boot.
![A woman by her apartment mailbox looking through her mail.](https://www.uspsdelivers.com/wp-content/uploads/PoliticalMail_375x300.jpg)
Campaign managers are already in gear for the next election. With political mail that’s more dynamic, they can leverage digital intelligence to drive voters to act.