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Account-Based Everything

Combined with direct mail, account-based marketing (ABM) can turn generic messaging into hyper-personalized, actionable campaigns. Learn the basics to see how you can start better connecting with customers.

ABM offers a strategic, multitouch approach to sales and marketing. Direct mail can rise above the clutter, delivering relevant content that speaks directly to customers’ needs. Used in tandem, these tactics can position your brand for success.

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