Curious how marketers in your industry are finding success with direct mail?
To gain insight into what’s working and what’s not, the United States Postal Service commissioned a proprietary study from Summit Research, surveying 726 professionals in the financial, retail, consumer packaged goods, insurance and health sectors.[1]
See what the data revealed and how you can use these insights to guide future campaigns.
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Footnotes
keyboard_arrow_down- [1]“Direct Mail Industry Research: Insights Report,” Summit Research for McCann Worldgroup, May 2023. arrow_right_alt
