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The Holiday Shipping Survival Guide

Article - 12 Min. Read -

Discover how last year’s challenges with holiday order fulfillment can help save you money this year—all while improving the customer experience.

Abstract illustration of blue, red and white holiday gifts.

Seasonal e-commerce is growing, making up nearly 15% of total holiday retail.[1] As sales climb, shipping volume increases as well, creating a need for quicker, more efficient operations.

In this article, we’ll dive into the order fulfillment process for online holiday sales, helping you get your orders to customers as quickly and efficiently as possible so you can make the most of the next holiday shopping period.

First, we’ll show you how to evaluate your last holiday season so you can identify ways to lower costs and better meet your customers’ needs going forward. Next, we’ll guide you in analyzing your company’s inventory management process, as well as packaging, shipping and returns. Finally, we’ll help you take a closer look at your shipping data and warehouse tech.

Working through these steps to create a detailed plan of action can help you save time and money, create more efficient operations and better prepare you for holiday seasons ahead—all while building customer loyalty.

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On average, how many packages or envelopes do you ship daily?

How much of your current shipping business are you doing with the USPS?

How often does your company send advertising mail?

How much do you spend annually on marketing/advertising?

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  1. [1]Mastercard 2019 SpendingPulse Holiday E-commerce Report, Mastercard, 2019.

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