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7 Ways to Help Offset the Cost of Free Shipping During the Holidays

Article - 11 Min. Read -

Start preparing for the holiday season. See how you can offset the cost of free shipping to make your customers happy without breaking the bank.

Shipping packages arranged to create Christmas tree shapes.

Make this your best holiday sales season yet.

During the holidays, your sales can quickly go from first gear into overdrive. This peak period can be a make-it-or-break-it time for your business to meet its financial goals for the entire year.

While competition for online sales can be fierce, the holiday shopping season can actually help level the playing field for smaller businesses, as customers look for specialty gift items that big-box stores don’t offer. This is the time for your business to shine, turning up the volume on sales and turning new customers into loyal customers. Don’t let shipping stand in your way.

Free shipping has become a powerful incentive for customers to shop online. And today’s shoppers expect it. In a recent survey of online shoppers, 75% of respondents said that free shipping was important to them, second only to price discounts.[1] That’s why it’s so important to put your best shipping offers on the table, offsetting shopping cart abandonment and helping to ensure customer satisfaction.

While your business might not be able to afford to offer free shipping all year long, there are some options that can help you offset the cost during the all-important holiday season.

Let’s take a look at seven ways you can offer free shipping, as well as some alternatives, to help make the holiday season extra merry—for both your business and your customers.

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Footnotes
  1. [1]2018 Deloitte holiday retail survey,” Deloitte, October 2018.
  2. [2]Nate Shivar, “Profitable Guide to Free Online Shipping for Ecommerce Stores,” ShivarWeb, June 17, 2014.

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