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Five Considerations for Catalogs

Catalogs can make your business stand out. Learn five reasons catalog marketing is worth the investment with this interactive tool.

Illustration of a catalog and floating shapes.

Catalogs are a powerful channel to engage with your customers and lead them online. Discover five reasons why catalogs are effective and should be included in your marketing plan.

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How often does your company send advertising mail?

On average, how many packages do you ship daily?

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How much of your catalog orders are shipped through USPS?

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Footnotes
  1. [1]Catalogs: Trends and Updates, USPS, Presented at the National Catalog Forum hosted by the American Catalog Mailers Association, May 3, 2017.
  2. [2]MarketingProfs. “3 Catalog Marketing Tips to Help You Break through the Noise of Your Competition.” The Dingley Press, 2 Sept. 2015, dingley.com/3-catalog-marketing-tips-to-help-you-break-through-the-noise-of-your-competition/.
  3. [3]PYMTS. “Are Catalogs Still Relevant In a Digital Age?” PYMNTS.com, 12 Jan. 2015, www.pymnts.com/in-depth/2015/are-catalogs-still-relevant-in-a-digital-age/.
  4. [4]Piccio, Arthur. “Why Catalogs Became Trendy This Year.” UPrinting Blog, 15 Feb. 2016, www.uprinting.com/blog/catalogs-became-trendy-year/.
  5. [5]Lee, Kevan. “9 Informative Infographics To Guide Your Visual Content Marketing.” Buffer, 23 July 2014, blog.bufferapp.com/infographics-visual-content-marketing.
  6. [6]White, Ronald D. “The Old-Fashioned Mail-Order Catalog Is Making a Comeback.” Los Angeles Times, Los Angeles Times, 23 Nov. 2017, www.latimes.com/business/la-fi-catalogs-return-20171123-story.html.
  7. [7]Yohn, Denise Lee. “Why the Print Catalog Is Back in Style.” Harvard Business Review, 25 Feb. 2015, hbr.org/2015/02/why-the-print-catalog-is-back-in-style.
  8. [8]Minuteman Press. “Don’t Call it a Comeback! Catalogs Are as Effective as Ever Before in Marketing Your Business.” Minuteman Press, 7 Nov. 2016, www.shop.minutemanpress.com/franchise/2016/11/07/dont-call-it-a-comeback-catalogs-are-as-effective-as-ever-before-in-marketing-your-business/.

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