Catalogs are a powerful channel to engage with your customers and lead them online. Discover five reasons why catalogs are effective and should be included in your marketing plan.
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Five Considerations for Catalogs
In a digital era, print marketing can really stand out. Catalogs offer an experience that is familiar, but refreshed – giving customers a tactile experience to spend time with and get inspired.
1Boost Brand Recall
of households take the time to sort through print mail each day and specifically look out for catalogs.
Due to the physical and uninterrupted nature of the channel, companies that use catalogs are able to cut through the email clutter and social media saturation.
When catalogs are used as an alternate or complementary marketing tactic, consumers have better recall of the brand over longer periods of time. Not to mention they form stronger and more positive emotional connections to the brand.
Physical ads trigger brain activity responsible for value and desirability for featured products.
While physical ads are slower to grab attention at first, they leave longer lasting impact and signal a greater intent to purchase.
of consumers enjoy getting catalogs from stores they’ve already shopped from.
In addition to being visual and informative, your catalog also represents your brand. Because customers willingly take the time to read catalogs, you can cultivate a sense of investment and trust.
of readers say that catalogs encourage them to look at a company’s website.
Catalogs can drive customers to your company’s website for more reasons than to make a purchase. Many want to explore the brand itself further, which creates a stronger connection.
of consumers find catalogs with additional content somewhat or very appealing.
Additional content can support your brand values and give customers ideas beyond the expected. For example, a cookware retailer might include recipes with beautiful food photography. Or, a hardware store might feature stories of successful projects.
Customers who have shopped with the store before are more receptive to catalogs and even save them to read later.
On average, people keep catalogs for 20.3 days.
The aesthetic value of a catalog lends not only to higher brand perception but also to the creation of an engaging experience. Most consumers keep catalogs longer and may even share them with family members or friends.
In a social media culture, consumers live very curated lives. So, catalogs, too, need to be curated for an editorial shopping experience. When designed well, catalogs can serve as a tool for customers to discover new ideas, products, and inspiration.
Now you know the five ways catalogs can expand your marketing success. In a world full of digital content, your brand can stand out with well-designed, engaging catalog content that your customers can hold and read in their own time.
“The ability to stand out in that physical mailbox is easier than it was 10 years ago.”
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PYMTS. “Are Catalogs Still Relevant In a Digital Age?” PYMNTS.com, 12 Jan. 2015, www.pymnts.com/in-depth/2015/are-catalogs-still-relevant-in-a-digital-age/. arrow_right_altarrow_right_alt
Piccio, Arthur. “Why Catalogs Became Trendy This Year.” UPrinting Blog, 15 Feb. 2016, www.uprinting.com/blog/catalogs-became-trendy-year/.arrow_right_alt
Lee, Kevan. “9 Informative Infographics To Guide Your Visual Content Marketing.” Buffer, 23 July 2014, blog.bufferapp.com/infographics-visual-content-marketing. arrow_right_alt
White, Ronald D. “The Old-Fashioned Mail-Order Catalog Is Making a Comeback.” Los Angeles Times, Los Angeles Times, 23 Nov. 2017, www.latimes.com/business/la-fi-catalogs-return-20171123-story.html.arrow_right_altarrow_right_alt
Yohn, Denise Lee. “Why the Print Catalog Is Back in Style.” Harvard Business Review, 25 Feb. 2015, hbr.org/2015/02/why-the-print-catalog-is-back-in-style. arrow_right_alt
Minuteman Press. “Don’t Call it a Comeback! Catalogs Are as Effective as Ever Before in Marketing Your Business.” Minuteman Press, 7 Nov. 2016, www.shop.minutemanpress.com/franchise/2016/11/07/dont-call-it-a-comeback-catalogs-are-as-effective-as-ever-before-in-marketing-your-business/. arrow_right_alt