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Inspiring Ideas for Innovative Holiday Campaigns 

Article - 8 Min. Read -

Connecting with customers during the holiday shopping season is crucial. See how you can make your message stand out with a twist on the classic holiday card.

A two dimensional illustration of someone skiing down a mountain.

The holidays are a critical time to reach customers. But how do you catch their attention when they’re busy with holiday preparations and bombarded with sales messages? This year, consider trying a new twist on the traditional holiday card or letter.

It’s clear that direct mail is an effective way to reach customers. In one survey, 60% of respondents said they tend to read through the marketing mail they receive, rather than discarding it without reading.[1] And now you can make your mail even more engaging with enhancements like video links, scents, textures or QR Codes® that send customers right to your website.[2]

For inspiration, take a look at the following examples.

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  1. [1]“USPS Mail Moments: Spring 2019 Review,” USPS, conducted by Summit Research.
  2. [2]QR Code® is a registered trademark of DENSO WAVE INCORPORATED.
  3. [3]“Mobile Coupon Consumer Research Results: How today’s shoppers want to acquire, store and redeem coupons,” CodeBroker, June 2018.
  4. [4]“Leader of the Pack: How Holistic Marketing Measurement Drives Business Success,” Forrester Consulting, commissioned by Equifax, Jan. 2019.
  5. [5]“Advertising Effectiveness and Age,” Office of Inspector General | United States Postal Service, Feb. 25, 2019.
  6. [6]Neelam Patel, “How Brands Like Starbucks, Apple & Johnnie Walker Give You A Multi-Sensory Experience?” Happy Marketer Blog, Sept. 9, 2019.
  7. [7]“HomeWorks Energy Pop Up Mailer,” Structural Graphics.
  8. [8]“What Sources Encourage US Internet Users to Try New Brands? (% of respondents, Nov 2018),” eMarketer, data provided by Atlantic Re:Think, Feb. 13, 2019.

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