For those hesitant about why and how to use direct mail in a digital-first world, the case for building it into an omnichannel strategy continues to grow.
Though digital remains the dominant marketing medium, many marketers are facing a serious performance gap. See how the integration of direct mail can drive lasting impact while multiplying returns.
First-party data—the customer data you already own—can provide valuable information on customers’ online behavior, allowing you to create personalized, automatically triggered direct mail campaigns.
Direct mail can be a powerful marketing investment. How powerful? Experiment with the Marketing Impact Calculator to see how much your campaigns could bring in.
Take the guesswork out of pricing your next direct mail campaign. See how our direct mail cost calculator can help you understand your marketing budget.
Multitouch attribution takes many forms: linear, time decay, u-shaped and more. Learn them all.
The impact of a good content marketing strategy goes beyond sales. Here are eight KPIs to help prove the worth of this effective marketing tool.
Looking to gather more information? Understand the potency of your direct mail with a few popular industry tactics.
Take advantage of marketing automation technology to save time, help scale your business and provide valuable insights.