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How Millennials Respond to Direct Mail Marketing

White Paper - 5 Min. Read -

When trying to engage millennials, don’t discount the power of print. See how this generation thinks of and responds to direct mail, and explore how you can get started with a campaign of your own.

A woman dressed in yellow working on her computer.

You know the stereotype: Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media.

The truth is, millennials respond to a marketing channel that’s been around for centuries and is now more dynamic and actionable than ever: paper in a mailbox.

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How much do you spend annually on marketing/advertising?

On average, how many packages or envelopes do you ship daily?

How much of your current shipping business are you doing with the USPS?

How often does your company send advertising mail?

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Footnotes
  1. [1]“USPS Mail Moments: 2020 Review,” United States Postal Service, 2020.
  2. [2]Ibid.
  3. [3]Ibid.
  4. [4]Ibid.
  5. [5]Ibid.
  6. [6]Ibid.
  7. [7]Ibid.
  8. [8]Ibid.
  9. [9]Ibid.
  10. [10]Ibid.
  11. [11]Ibid.
  12. [12]Ibid.
  13. [13]QR Code is a registered trademark of DENSO WAVE INCORPORATED.
  14. [14]USPSDelivers.com Research — Full Report, Qualitative and Quantitative Results, Summit Research, February 2021.
  15. [15]“Causes/Charity & Activism Report: Gen Z and Millennial research, trends, and insights,” YPulse, January 2020.
  16. [16]“Does Daily Commuting Behavior Matter to Employee Productivity?” Journal of Transport Geography, Volume 76, April 2019.

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