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Still Relevant: A Look at How Millennials Respond to Direct Mail

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If you want to reach millennials, don’t rely solely on digital. In this guide, we’ll show you how mail can help cut through the digital clutter and make connections.

Beyond the Myths: Young Adults Do Read Mail

You know the stereotype: Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media.

The truth is, millennials respond to a marketing channel that’s been around for centuries and is now more dynamic and actionable than ever: paper in a mailbox.

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  1. [1]“USPS Mail Moments: 2019 Review,” 2019.
  2. [2]Ibid.
  3. [3]Ibid.
  4. [4]Ibid.
  5. [5]Ibid.
  6. [6]“Millennials: An Emerging Consumer Powerhouse,” Quad/Graphics Customer Focus® 2018 Research Study, 2018.
  7. [7]“USPS Mail Moments: 2019 Review,” 2019.
  8. [8]Ibid.
  9. [9]Ibid.
  10. [10]Ibid.
  11. [11]“Advertising Effectiveness and Age,” USPS Office of Inspector General, Feb. 2019.
  12. [12]Kurt Allen, “Live from Loyalty360 Expo: Best Western Rewards Bets on Millennials and Direct Mail,” Colloquy, April 29, 2015.
  13. [13]“US Millennials 2019: Gauging Their Digital Usage as They Settle into Real Adulthood,” eMarketer, Feb. 2019.
  14. [14]“USPS Mail Moments: 2019 Review,” 2019.
  15. [15]Ibid.
  16. [16]“Response Rate Report: Performance and Cost Metrics Across Direct Media,” ANA | DMA, Nov. 2018.
  17. [17]“Millennials and the Mail,” USPS Office of Inspector General, Feb. 2019.

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