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8 Steps to Successful Direct Mail

Tutorial - 40 Min. Read -

Direct mail can be a powerful tool in omnichannel marketing efforts. Learn how to create an actionable campaign, step by step.

Female professional leading a team discussion and taking notes on a board.

Direct mail can help create memorable campaigns that move your customers to act. But for small and medium-sized businesses, knowing where to start can be a challenge. In this comprehensive tutorial, we’ll show you how to create an effective omnichannel campaign, helping you:

  • Pin down your main campaign goals
  • Decide what kind of message you want to send
  • Create an eye-catching, engaging mailpiece
  • Measure success and identify areas for improvement

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