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Direct mail can be a powerful tool in omni-channel marketing efforts. Learn how to create an actionable campaign, step by step.
Direct mail can be a powerful marketing tool, but incorporating it into omni-channel efforts can seem daunting—especially if you’re running a small- or medium-sized business. In this comprehensive white paper, we show you how to create a highly actionable campaign, helping you decide whom to target, what kind of message to send and how to measure overall effectiveness.
Planning a direct mail project? Our useful guide can help you make informed decisions about everything from the size and shape of your mailpiece to the type of service you need.
