Skip to content
Home Marketing Direct Mail Basics

8 Steps to Successful Direct Mail

Tutorial - 40 Min. Read - Exclusive

Direct mail can be a powerful tool in omni-channel marketing efforts. Learn how to create an actionable campaign, step by step.

Share this article on LinkedIn
Female professional leading a team discussion and taking notes on a board.

Direct mail can be a powerful marketing tool, but incorporating it into omni-channel efforts can seem daunting—especially if you’re running a small- or medium-sized business. In this comprehensive white paper, we show you how to create a highly actionable campaign, helping you decide whom to target, what kind of message to send and how to measure overall effectiveness.

Unlock
Exclusive Content

See the full piece by filling out the form. All fields marked * are requested for completion.

Business Contact Information

How much do you spend annually on marketing/advertising?

On average, how many packages or envelopes do you ship daily?

How much of your current shipping business are you doing with the USPS?

How often does your company send advertising mail?

Privacy Act Statement: Your information will be used to understand the needs of customers and improve USPS sales and marketing efforts. Collection is authorized by 39 U.S.C. 401, 403, and 404. Supplying your information is voluntary, but if not provided, we may not be able to fulfill your request. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: to a congressional office on your behalf; to agents or contractors when necessary to fulfill a business function; to a U.S. Postal Service auditor; for law enforcement purposes, to labor organizations as required by applicable law; incident to proceedings involving the Postal Service, to government agencies in connection with decisions as necessary, to agencies and entities for financial matters, and for customer services purposes. For more information regarding our privacy policies visit www.usps.com/privacypolicy
Best PracticesCustomer JourneyDesignDirect Mail CampaignsHow-To

Related Content