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Making Your Direct Mail Postal Ready

Article - 12 Min. Read -

Planning a direct mail campaign? Our comprehensive guide can help you make informed decisions about everything from mailpiece size and shape to postage payment methods.

An illustration depicting first-class mail envelopes with U.S. postage.

How to Save Time and Money Sending Your Direct Mailpiece

When you’re creating a direct mailpiece, you have many options to consider—your message, your design and your mailing list, for instance.

Above all, make sure you don’t neglect one all-important element: Working with the United States Postal Service®. The USPS® can be a valuable partner in helping you determine the most cost-effective way to create and send your message, so that it arrives in the right mailboxes at the right time.

Consulting with your local Business Mail Entry Unit (BMEU) office at the beginning of the process can help ensure that you don’t create a piece that will be costly to mail—or not mailable at all.

The following overview will help guide you as you make decisions about the size and shape of your mailpiece, what service makes sense for you and how you can save time and money on your mailing.

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Footnotes
  1. [1]Checking the Accuracy of Your Address List,” Postal Explorer, usps.com.
  2. [2]Ibid.
  3. [3]Ibid.

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