How to Save Time and Money Sending Your Direct Mailpiece
When you’re creating a direct mailpiece, you have many options to consider—your message, your design and your mailing list, for instance.
Above all, make sure you don’t neglect one all-important element: Working with the United States Postal Service®. The USPS® can be a valuable partner in helping you determine the most cost-effective way to create and send your message, so that it arrives in the right mailboxes at the right time.
Consulting with your local Business Mail Entry Unit (BMEU)arrow_right_alt office at the beginning of the process can help ensure that you don’t create a piece that will be costly to mail—or not mailable at all.
The following overview will help guide you as you make decisions about the size and shape of your mailpiece, what service makes sense for you and how you can save time and money on your mailing.
Make Sure Your Direct Mail Hits the Mark
As you flesh out your next campaign, work through the steps below to help you choose the ideal mail size and shape, correctly address all of your mailpieces and find the most cost-efficient way to pay for postage.
Where to Find More Information
Hopefully, this overview answered many of your questions about preparing a direct mailpiece that will reach your potential customers as cost-effectively as possible.
For more information and resources, visit Business Mail 101arrow_right_alt.
- “Checking the Accuracy of Your Address List,” Postal Explorer, usps.com.