Returns can make or break an e-commerce business. Proprietary research from USPS Delivers, conducted with Provoke Insights, reveals valuable tactics for creating a functional and competitive reverse logistics plan.
Read the highlights below, then get the full slate of insights to see how your business can create a streamlined and successful return policy.
- Return rates are holding steady.
Across industries and channels, companies are seeing returns at an average rate of 10%.
- Because customers have high expectations.
Most often, these returns come from customers changing their minds after purchasing an item (43%) and products not meeting customer expectations (29%).
- But processes aren’t keeping up.
Surprisingly, many companies seem to have all but ignored returns: 63% have no infrastructure dedicated to returns while 12% have no reverse logistics policy at all.
Learn top tactics from industry insiders that will take your reverse logistics process to the next level.