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A Guide to Optimizing Your Shipping Strategy

White Paper - 19 Min. Read -

Your shipping processes can have a major impact on your bottom line. Here are some tips and strategies to boost efficiency, conduct invoice audits and more.

Illustration of intersecting lines representing various shipping and logistics processes.

As a business grows, so does its need for sensible and organized shipping processes. After focusing on developing and marketing products, business owners may overlook how to get these items to customers—and create a preventable source of stress.

Taking the time to think about and refine logistics processes can have a positive impact on overall efficiency, as well as lead to financial benefits. It can also reduce the pressure of quickly getting products from a customer’s order to their door.

This guide is designed to help businesses with throughput—the art of getting things picked, packed and on their way to customers anywhere in the world.

From organizing a shipping station to refining the customer’s experience, these tips and strategies will help make businesses more efficient at shipping and turn them into shipping pros.

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On average, how many packages or envelopes do you ship daily?

How much of your current shipping business are you doing with the USPS?

How often does your company send advertising mail?

How much do you spend annually on marketing/advertising?

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  1. [1]2019 Shopper Insights Survey Mapping The Customer Journey: What Works — And What’s Broken,” Retail TouchPoints, October 2019.
  2. [2]Flat Rate shipping is only available for packages 70 pounds or under.

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