Skip to content
USPS is following strategies and measures recommended by the CDC and public health departments. Learn More
Home Shipping Shipping & Returns

Cross Border E-Commerce Trends

Article - 3 Min. Read

Looking to tap into the global market? Explore 8 countries ripe for the taking, plus useful tips to help grow your business overseas.

...

In the past year, 67% of adult internet users in Brazil made purchases online; 45% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Cosmetics/beauty products
  • Consumer electronics

DRIVERS FOR CROSS-BORDER SHOPPING [1]

  • Free shipping
  • Safe way to pay
  • Customer support in their language

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Shipping charges too high
  • Delivery time was too long
  • Concerns about website security

TIP
Give buyers shipping options that let them pay more for faster delivery times or choose a more economical rate if they’re not pressed for time.

In the past year, 62% of adult internet users in Canada made purchases online; 63% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Entertainment/education (digital)
  • Travel and transportation

DRIVERS FOR CROSS-BORDER SHOPPING [1]

  • Free shipping
  • Lower overall cost to buy items from another country
  • Costs shown/payment possible in their local currency

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Delivery shipping costs
  • Having to pay customs duty, fees, or taxes
  • Currency conversion rate not favorable

TIP
Make sure you’re getting the best deal you can on shipping so you can pass those savings on to customers. Watch out for surcharges from some shippers that can raise your costs.

In the past year, 84% of adult internet users in China made purchases online; 26% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Cosmetics/beauty products
  • Groceries, food, drink, and alcohol

DRIVERS FOR CROSS-BORDER SHOPPING [1]

  • Secure way to pay
  • Proof of product authenticity
  • Costs shown/payment possible in their local currency

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Delivery time not fast enough
  • Diffcult process for returning products
  • Concern about security of financial or personal details
  • Delivery shipping costs

TIP
Stress product authenticity and website security. Provide a clear, hassle-free returns process.

In the past year, 70% of adult internet users in France made purchases online; 34% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Travel and transportation
  • Entertainment/education (physical items)

DRIVERS FOR CROSS-BORDER SHOPPING [1]

  • Secure way to pay
  • Free shipping
  • Customer support in my language

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Shipping charges too high
  • Concerns about website security
  • Checkout process was confusing

TIP
Be sure your website is easy to navigate. Prominently display a Secure Sockets Layer (SSL) certificate, verifying that you use standard security protocols to encrypt data.

In the past year, 78% of adult internet users in Germany made purchases online; 27% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Consumer electronics
  • Entertainment/education (physical items)

DRIVERS FOR CROSS-BORDER SHOPPING [1]

  • Customs fees or duties for shipping are shown before checkout
  • Finding items that are hard to find locally
  • Secure way to pay

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Shipping charges too high
  • Unclear how much customs duty, tax, or fees they would pay
  • Delivery time was too long
  • Concerns about website security

TIP
Give buyers options that let them pay more for faster delivery times or choose a more economical rate if they’re not pressed for time.

In the past year, 78% of adult internet users in Japan made purchases online; 5% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Entertainment/education (physical items)
  • Cosmetics/beauty products

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Shipping charges too high
  • Wanted to look for a better price
  • Concerns about website security

TIP
Spell out steps you’ve taken to protect customers’ security. Make sure you’re getting the best deal you can on shipping so you can pass those savings on to customers.

In the past year, 73% of adult internet users in Russia made purchases online; 62% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Consumer electronics
  • Cosmetics/beauty products

DRIVERS FOR CROSS-BORDER SHOPPING [1]

  • Finding items that are hard to find locally
  • Wider product selection
  • Lower overall cost to buy items from another country

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Shipping charges too high
  • Wanted to look for a better price

TIP
Prominently display discounted items to entice bargain hunters.

In the past year, 78% of adult internet users in the U.K. made purchases online; 33% of those shopped from international sites. [1]

TOP CROSS-BORDER PURCHASE CATEGORIES [1]

  • Clothing, footwear, and accessories
  • Entertainment/education (physical items)
  • Travel and transportation

DRIVERS FOR CROSS-BORDER SHOPPING [1]

  • Free shipping
  • Secure way to pay
  • Free return shipping

REASONS SHOPPERS ABANDON A CROSS-BORDER PURCHASE [1]

  • Delivery shipping costs
  • Concern that they may not receive the item
  • Return shipping costs

TIP
Make sure you’re getting the best deal you can on shipping so you can pass those savings on to customers.

Footnotes

  1. [1]

    PayPal and Ipsos, 2016 Global Cross-Border Commerce Report.              

        

Related Content