Skip to content
Home Marketing & Engagement Small Business Marketing

Research Shows How Direct Mail Drives Performance in the Digital Age

White Paper - 10 Min. Read - Exclusive

Direct mail isn’t just resilient, it’s better than ever. Download this exclusive report to learn the pivotal role direct mail is playing in omnichannel marketing strategies, even for digitally native brands.

Share this article on LinkedIn Copy this link to clipboard https://www.uspsdelivers.com/direct-mail-the-new-hero-in-omnichannel-success/

So many marketers today are struggling with rising digital marketing costs and shrinking data access. Did you know that direct mail has taken on a significant role in addressing the challenge? Research shows a strategic shift, with brands increasingly leveraging direct mail to help drive their digital performance.

This exclusive Winterberry Group report explores many of the dynamics in play, unearthing insights on:

  • The brands looking to grow their spending on direct mail
  • Resourceful ways they’re handling rising postage rates
  • Ways to capitalize on direct mail’s omnichannel potential
  • Five core imperatives brands should adopt today

Don’t sit on this opportunity to break through. Start by downloading “Delivering Performance: Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing” now.


Unlock
Exclusive Content

See the full piece by filling out the form. All fields marked * are requested for completion.

Business Contact Information

How often does your company send advertising mail?

How much do you spend annually on marketing/advertising?

Select the innovations below that you’d like to learn more about.

Which media are you currently using to advertise with? Pick all that apply.

Privacy Act Statement: Your information will be used to provide appropriate materials and publications, to understand the needs of customers and improve USPS sales and marketing efforts, and to facilitate and support marketing initiatives. Collection is authorized by 39 U.S.C. 401, 403, and 404. Supplying your information is voluntary, but if not provided, we may not be able to furnish the requested material, improve and promote USPS sales and marketing efforts, or allow participation in USPS sales and marketing initiatives. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: to a congressional office on your behalf; to agents or contractors when necessary to fulfill a business function; to a U.S. Postal Service auditor; for law enforcement purposes; to labor organizations as required by applicable law; incident to proceedings involving the Postal Service; to government agencies in connection with decisions as necessary; to agencies and entities for financial matters, and for customer services purposes. For more information regarding our privacy policies visit www.usps.com/privacypolicy.
Footnotes
  1. [1]"2024 Direct Mail Marketing Benchmark Report”, SeQuel Response 2024.

Related Content