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How to Infuse Your Direct Mail with Omni‑Channel Tactics

Article - 12 Min. Read -

When digital and direct mail come together, you can drive action like never before. Discover the omni‑channel techniques transforming marketers’ campaigns.

Abstract illustration of intersecting green and blue lines, representing connected campaigns.

In today’s increasingly competitive landscape, marketers must get creative with their campaigns, coordinating messaging across various channels to drive customer action and set their brand apart.

Direct mail, in particular, has proven to be an effective marketing tactic when combined with other channels. In fact, in one survey of 75 selected marketing decision-makers, 63% said coordinating direct mail and digital campaigns increases response rates.[1] But only 27% said they “always” coordinate direct mail and digital.[2]

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  1. [1]“Direct Mail Conversion Research,” USPS, Feb. 2019.
  2. [2]Ibid.
  3. [3]Exterior images are only provided for letter-size mailpieces that are processed through USPS’ automated equipment. Package tracking information on Priority Mail®, Priority Mail Express® and other trackable parcels is also provided.
  4. [4]QR Code is a registered trademark of DENSO WAVE INCORPORATED.
  5. [5]“2019 Location-Based Marketing Report: Insights into Location Data Use, Benefits and Opportunities,” sponsored by Factual, independently conducted by Lawless Research, 2019.
  6. [6]Ibid.

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