Skip to content
Home Marketing Direct Mail Innovations

How to Infuse Your Direct Mail with Omni‑Channel Tactics

Article - 12 Min. Read -

When digital and direct mail come together, you can drive action like never before. Discover the omni‑channel techniques transforming marketers’ campaigns.

In today’s increasingly competitive landscape, marketers must get creative with their campaigns, coordinating messaging across various channels to drive customer action and set their brand apart.

Direct mail, in particular, has proven to be an effective marketing tactic when combined with other channels. In fact, in one survey of 75 selected marketing decision-makers, 63% said coordinating direct mail and digital campaigns increases response rates.[1] But only 27% said they “always” coordinate direct mail and digital.[2]

Unlock
Exclusive Content

See the full piece by filling out the form. All fields marked * are requested for completion.

Your information will be securely stored and never shared with third parties.

Business Contact Information

How much do you spend annually on Marketing/Advertising?

Which media are you currently using to advertise with?

Select the innovations below that you'd like to learn more about?

What industry are you in?

Privacy Act Statement: Your information will be used to better understand customer needs and to improve USPS sales and marketing efforts. If you consented to allow the Postal Service to use cookies in order to collect information that reflects your interests and preferences, this information will be appended to your customer profile if you are using a common IP address to submit the form on this page. The Postal Service uses this information to determine when to provide you with additional information regarding postal products and services that you may be interested in as well as the form and frequency of communication. This information will continue to be collected and appended to your customer profile unless and until you revoke your consent. Collection is authorized by 39 U.S.C. 401, 403, 404. Supplying your information is voluntary, but if not provided, we will not be able to provide you with a tailored marketing experience. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: to a congressional office on your behalf; to agencies and entities to facilitate or resolve financial transactions; to a U.S. Postal Service auditor; for law enforcement purposes, to labor organizations as required by applicable law; incident to legal proceedings involving the Postal Service; to government agencies in connection with decisions as necessary; to agents or contractors when necessary to fulfill a business function or provide products and services to customers; and for customer service purposes. For more information regarding our privacy policies visit www.usps.com/privacypolicy
Footnotes
  1. [1]“Direct Mail Conversion Research,” USPS, Feb. 2019.
  2. [2]Ibid.
  3. [3]Exterior images are only provided for letter-size mailpieces that are processed through USPS’ automated equipment. Package tracking information on Priority Mail®, Priority Mail Express® and other trackable parcels is also provided.
  4. [4]QR Code is a registered trademark of DENSO WAVE INCORPORATED.
  5. [5]“2019 Location-Based Marketing Report: Insights into Location Data Use, Benefits and Opportunities,” sponsored by Factual, independently conducted by Lawless Research, 2019.
  6. [6]Ibid.

Related Content