Alert: USPS is following strategies and measures recommended by the CDC and Public Health Departments. Read more ›
Calculate your potential return by entering your numbers below:
Get more response using a multi-channel campaign compared to a single-channel campaign.
Ready to get more from your mail?
*No cost for participating. The larger the Informed Delivery® subscriber base becomes, the more potential return for your business. Future or customized functionality could incur costs. Calculations use response and conversion rates based on industry average benchmarks and are intended to directionally guide conversations.
**Email notifications and the Informed Delivery® dashboard and mobile app include exterior images of letter-sized mail and color images from participating mailers. Package tracking information on Priority Mail Express®, Priority Mail® and other parcels is only available through the Informed Delivery® dashboard or mobile app. See informeddelivery.usps.com for additional information and limitations.
- USPS User Survey, Summit Research, February 2018.
- “Connecting for Action,” Canada Post, September 2016.
- Varda Tirosh, “The Numbers Are in: Multi-channel Campaigns Are 37% More Effective,” Optimove Blog, January 12, 2017.
- “Drive True Omnichannel Marketing by Combining Direct Mail with Digital Channels,” IWCO Direct, May 2017.
How does Informed Delivery® increase reach?
13% of Informed Delivery users check their email or dashboard even though someone else in their household sees the actual mail. That means you’ll get more people seeing your mail via Informed Delivery than you would through physical mail alone.
How does Informed Delivery® increase attention?
Informed Delivery subscribers spend 39% more time viewing mailpieces when you account for the time they see the scan of their mailer and the time they see the actual physical mailer.
How does Informed Delivery® increase response?
When physical mail is combined with a corresponding digital campaign, response rates go up 37%. The benchmark response rate for mail is 5.1%, and that response rate could multiply by 37% to become 6.987% with Informed Delivery.
Example: Company ABC sends 50,000 pieces of mail x 0.06987 = 3,494K additional responses at no extra cost.
How does Informed Delivery® increase conversion?
When physical mail is combined with a corresponding digital campaign, conversion rates go up 20%. The benchmark conversion rate for mail is 4.3%, and that conversion rate could multiply by 39% to become 5.16% with Informed Delivery.
Example: Company ABC sends 50,000 pieces of mail x 0.0516 = 2,580K additional conversions.