Marketing — Tool

Measure the impact of Direct Mail

Direct mail is the perfect way to make a personalized connection with each of your customers, allowing you to drive action at every stage of the purchasing journey.

Direct mail campaigns can be a very smart investment for your omni-channel marketing efforts. How smart? Use the calculator below to find out.

The Marketing Impact Calculator

Fill in the fields below to see how direct mail can pay off for your business.

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How to Use the Calculator

Enter your estimated direct mail budget, campaign and product numbers into each field. Once every field has been completed, your return on marketing dollars will be calculated automatically.

Not sure what to enter? Select a field, and tips will appear in this space.

Need more assistance? Click the button below, enter your information and a USPS® Direct Mail Representative will help you through the process.

Connect with USPS

Ready to make an impact with direct mail?

Whether you need some direct mail advice or are ready to get started on your campaign, our team of USPS® experts can help:

  • Refine your return on investment analysis.
  • Provide inspiration with examples of the latest innovations in direct mail.
  • Get you up to speed on proven ways to improve customer engagement.

Get started by giving us a bit of information at the link below and we’ll contact you soon.


Connect with USPS

This report is an estimate based on your input only. A complete analysis will be provided by a USPS Direct Mail Representative when you request an audit. Postal rates are based on USPS rates published in January 2016. Subject to change.