The “Amazon effect” has transformed the world of shipping, creating ever-higher consumer expectations for speedy, affordable delivery; personalized options; and near-real-time updates. Combined with a shifting, uncertain economy, this increased pressure has forced businesses to adapt. However, making unrealistic promises—or trying to compete with the major online retailers—can seriously backfire.
For example, offering two-day delivery is out of reach for most companies; it requires more distribution centers and increased inventory levels, both of which can negatively impact corporate balance sheets.
Rather than modeling fulfillment strategies based on major online retailers’ offerings, shippers should instead focus on developing customized, nuanced strategies and solutions that meet both their business’s and their customers’ needs.
- “National Survey of U.S. Expedited Cargo,” The Colography Group, 2023.
- Calia Schwartz, “Shoppers Call the Shots in Retail Now, Our Holiday Results Show,” Salesforce, Jan. 12, 2023.