As digital marketing channels become more and more saturated, direct mail is proving to be an effective way to reach customers and drive results. Unlike fleeting emails or social posts, physical mail delivers a tactile, high-impact experience that stands out.
What makes today’s direct mail even more powerful is its seamless integration with digital experiences. With a personalized QR Code®,[2] custom landing pages and augmented reality features, direct mail acts as a high-conversion entry point into the digital funnel. According to a recent 2025 study, 90% of marketing executives say that direct mail enhances performance across digital campaigns—including social media, email and online ads—by improving both engagement and conversation rates.[3] It’s also become an effective tool in reactivating dormant leads, with many companies using direct mail to re-engage prospects lost in the digital churn.[4]
This matters more than ever as marketers face growing challenges in social media performance. Ad costs are rising, organic reach is shrinking, and digital fatigue is setting in for both audiences and brands. Paired with constantly shifting algorithms and oversaturated feeds, many teams are hitting diminishing returns. That’s why it’s no surprise 79% of executives now rank direct mail as their highest ROI channel.[5]
Hashtag-Driven Visibility
Social KPIs:
Brand reach, follows, user-generated content (UGC)
- Feature a unique campaign hashtag
- Invite recipients to follow your brand, share content using the hashtag and enter to win a promotion or prize
Measurable Impact:
Track hashtag usage, follower increases and volume of UGC tied to the campaign.
Pro Tip:
Highlight the hashtag clearly in your creative.
Exclusive Content via QR Code
Social KPIs:
Engagement (likes, shares, comments), views
- Include a QR Code linking to early-access social content
- Transition the content to public after a short period, encouraging recipients to engage and share
- Use exclusivity to build anticipation and drive early action
Measurable Impact: Boost in early engagement, organic sharing
Personalized Poll/Survey with Urgency & Rewards
Social KPIs:
First-party data collection, engagement
- Include a personalized URL that leads to a landing page with a first-name headline and poll question
- Highlight that voting enters participants into a giveaway/promotion
- Offer bonus entries for sharing via socials
Measurable Impact:
Richer customer data, boost in traffic and social shares
Pro Tip:
Add urgency by including a clear deadline for participation—this drives quicker action and sharing.
Social-Linked Upsell Campaigns
Social KPIs:
Conversions, Average Order Value (AOV)
- Target existing or high-value customers with product bundle promotions
- Align offers with current or upcoming social campaigns for a seamless omnichannel experience
- Include a personalized discount code to drive action and track conversions
Measurable Impact:
Improved ad recall, increased AOV
Key Takeaway
In an oversaturated digital landscape, direct mail is proving to be a valuable tool for businesses to stand out and connect with their audiences. Its tactile nature offers a uniquely engaging experience, helping to build trust and emotional resonance.
When paired with digital elements such as a QR Code or custom landing page, direct mail acts as a powerful amplifier to social media campaigns.
Footnotes
keyboard_arrow_down- [1]“Direct Mail Statistics: The Top Direct Mail Marketing Statistics to Know in 2025,” Postgrid, 2025. arrow_right_alt
- [2]QR Code is a registered trademark of DENSO WAVE INCORPORATED. arrow_right_alt
- [3]“State of Direct Mail 2025,” Lob, 2025. arrow_right_alt
- [4]Ibid. arrow_right_alt
- [5]Ibid. arrow_right_alt
