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Direct Mail Delivers the Spark for Omnichannel Success
Accessible and immediate, digital marketing can be implemented quickly and disseminated at scale. Though it moves quickly, its impression can fade just as fast. Direct mail, on the other hand, can linger both literally and figuratively in customers’ homes and on their minds.
When the two are combined, magic can happen: With direct mail’s tangible lasting power and digital’s impressive reach, today’s marketers can create campaigns that stand out—and pay off.
Direct Mail Delivers the Spark for Omnichannel Success
While digital marketing can reach customers quickly and at scale, direct mail can bring about a more personal, memorable customer experience.
One channel is ephemeral and immediate, the other intimate and enduring; while digital can grab customers’ attention, mail can help retain it. And when they’re combined, campaigns can take on a whole new life—creating a multitouch, multisensory experience that no single medium could deliver on its own.
See how direct mail can take omnichannel campaigns from the everyday to the extraordinary.
Direct Mail Drives ROI—and Multiplies Your Return
Cost per impression often drives marketing decisions, but it only provides part of the picture. To amplify reach and multiply returns, marketers must take a wider-angle view—finding ways to create memorable, shareable campaigns with real staying power.
Direct mail can level up marketing efforts, not only bringing in higher returns but also creating higher-impact customer connections that result in lasting loyalty, higher lifetime value and stronger long-term yield.
While mail costs more to send, it earns more in return. Discover how mail can be an investment that keeps on giving.
The Renewed Focus on Direct Mail: What the Research Says
In today’s hyper-connected world, many brands default to digital. Allowing for accessible, scalable marketing with immediate feedback, digital ads have earned their place—but they often lack the personal, authentic quality today’s consumers are craving.
Incorporating direct mail can help fill the digital performance gap, offering a uniquely tangible experience that leaves a lasting impression and encourages customers to act.
Explore proprietary research by Dr. Jonathan Zhang on the enduring power of direct mail and why sensory experiences are more important than ever in omnichannel campaigns.
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