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How to Attract New Customers with Direct Mail

Done right, direct mail can be a powerful marketing tool to attract new customers. Why? Because it helps you deliver targeted, marketing messages that are more customized and relevant.

A woman is reading a card she received in the mail with her family beside her.

Understanding your target audience can mean the difference between a successful direct mail campaign and a missed opportunity, especially when reaching out to new customers. Make the most of your direct mail campaign to help increase conversion rates and your bottom line.

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