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Are These Top Shipping Trends Right for Your Business?

Article - 15 Min. Read -

As e-commerce continues to grow, many shippers are seeking new ways to gain a competitive edge. Explore some of the latest industry trends that can help your business stand out from the crowd.

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Note: This is the second installment in a two-part series. You can find Part 1 here.

In the wake of the COVID-19 pandemic, many U.S. consumers have embraced e-commerce to get the products they need quickly, conveniently and safely. As a result, businesses are being forced to get creative in how they build a standout customer experience, often without the benefit of their traditional in-store touchpoints.

Consumers’ online spending in June 2020 was 76% higher than it was in June 2019.[1]

During this time of rapid change, many brands are exploring new shipping tactics to stay ahead. But for some businesses, chasing the latest trends—often ones pioneered by major corporations with robust financial resources—may not always be the smartest move.

It’s important to carefully assess which shipping trends will best align with your customers’ needs, as well as your long-term business goals. To gain further insight into the best ways forward, USPS interviewed five leaders in the shipping arena; their expert advice has been compiled below.

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