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Easy Ways to Get Started With Small Business Marketing

Article - 7 Min. Read -

For small businesses struggling to recoup losses in the wake of COVID-19, it can be daunting trying to chart a way forward. See how locally focused campaigns can bring back the customers you need.

A female pastry chef in a gray chef uniform standing in front of the bakery counter.

Local businesses act as the lifeblood of communities—and as the nation begins to reopen in the wake of COVID-19, strengthening customer connections is more important than ever to ensure success into the future.

But many small businesses are still struggling to recoup pandemic-related losses—despite the fact that 34% of consumers in a recent survey said they’d pay more for local products.[1]

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  1. [1]“Four consumer behavior trends emerge during the COVID-19 pandemic, the first EY Future Consumer Index finds,” EY, April 23, 2020.
  2. [2]Iman Ghosh, “34% of America’s small businesses are still closed due to COVID-19. Here’s why it matters,” World Economic Forum, May 5, 2021.
  3. [3]“Small Business Owners Indicate a Long Road to Recovery, New Poll Shows,” The U.S. Chamber of Commerce, March 16, 2020.
  4. [4]July 2020 Small Business Coronavirus Impact Poll: Small Businesses See Grounds for Cautious Optimism But Many Are Preparing for a Coronavirus Resurgence,” The U.S. Chamber of Commerce, July 29, 2020.
  5. [5]“5WPR 2020 Consumer Culture Report: Insight into the complexities of the modern consumer’s motivations, influences and purchasing habits,” 5W Public Relations, 2020.
  6. [6]“How COVID-19 will permanently change consumer behavior: Fast-changing consumer behaviors influence the future of the CPG industry,” Accenture, April 28, 2020.
  7. [7]“5WPR 2020 Consumer Culture Report: Insight into the complexities of the modern consumer’s motivations, influences and purchasing habits,” 5W Public Relations, 2020.
  8. [8]“Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020,” Statista, May 2020.
  9. [9]“The Deloitte Consumer Review — Made-to-order: The rise of mass personalization,” Deloitte, 2019.
  10. [10]“A Look at Consumer Behaviors in a COVID-19 World,” Valassis, a Vericast business, 2020.
  11. [11]“Small Business Pulse Survey,” United States Census Bureau, July 1, 2021.

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